Carphone Warehouse 2016 Annual Report Download - page 32

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Dixons Carphone plc Annual Report and Accounts 2015/16
Strategic Report
Corporate Responsibility
30
Dixons Carphone is committed to high standards of corporate and social responsibility (‘CSR’) across the Group. The table below
provides an overview of our key corporate and social responsibility principles and their interaction with our business model.
At Dixons Carphone we
• Simplify the mobile, technology and electrical world
• Make the potential of connected technology accessible and affordable for everyone
•Provide unparalleled expertise and service to help navigate the new digital era
Business
model
Products
Work with suppliers to showcase
the latest technology, connectivity
and products
Multi-channel
Provide customers with seamless
engagement and support, whether
online, in person or a combination
of the two
Support
Set the benchmark for support, gaining
a significant competitive advantage in
meeting the needs
of our customers
CSR ambition
driven by
insights
Understand how technology can be used to tackle social issues, then leverage our skills, experience and position
to support communities, connected homes and the families within them, by helping to ensure occupants feel
properly equipped, safe and confident to explore the connected world
CSR model Innovate
Deliver transformative change
through innovation
Collaborate
Collaborate with stakeholders
as partners
Invest
Invest in initiatives directly or indirectly
which benefit the communities in
which we operate
CSR impacts People Connected community Environment Supply chain
CSR
principles
Create a great place to
work, attracting the best
talent and ensuring
opportunities for
employees to grow their
careers, adopt healthier
lifestyles and engage
with good causes
Make a positive impact as
a valued member of the
community while building
brand loyalty and trust
Strive for a sustainable
environment, minimise
wastage and optimise
efficiency
Operate an ethical
business, valuing rights
and prosperity across our
value chain
We are committed to building a sustainable, responsible
and ethical business. We listen to customers, shareholders,
employees and wider communities to understand their
expectations and ensure they are reflected in our business
decisions. We believe good sustainability practices make
sound business sense, not only to benefit the environment,
stakeholders and the communities in which we operate,
but to achieve our strategic priorities.
Our approach to corporate responsibility means taking
business decisions guided by our values and code of ethics.
People
Our people are our enduring advantage and we invest in
ensuring we attract the best talent, that they remain engaged,
high-performing and are able to deliver a great customer
experience at all times. We remain focused on embedding our
combined values through existing ways of working and in
2015/16 we introduced the You're Electric recognition scheme
across the entire estate, using various channels to recognise
great performance and behaviours aligned to our values.
We continue to make good progress integrating our teams and
harmonising our tools and processes to create a consistent
experience for every colleague while creating exciting
opportunities that encourage them to grow their careers with
us through different roles, brands and functions.
Engaging our colleagues
We know an engaged workforce delivers a great customer
experience, which supports strong financial results. This is why
our key aim is to communicate openly and honestly with
colleagues to give them a voice while cultivating pride in
working for Dixons Carphone. In 2015/16 we launched a
combined colleague engagement survey across the Group,
administered by an external provider. Colleagues use this
balanced scorecard to tell us how they feel about working for
Dixons Carphone and their feedback is used to develop
targeted initiatives to help us monitor performance, make
the right decisions, recognise success and ensure our
company remains a great place to work. New communication
platforms have been launched in the UK & Ireland to ensure we
provide modern tools with an emphasis on collaboration and
peer-to-peer communication. Further roll-outs are planned for
2016/17. We will continue to produce Connected, a hard copy
magazine for our 42,000 employees. This communication
consistently receives positive feedback from colleagues and in
September 2015 it received an industry award for Best New
Publication from the Institute of Internal Communications.
00_DC 2016 Annual Report.pdf 30 11/07/2016 18:34