Carphone Warehouse 2016 Annual Report Download - page 21

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Dixons Carphone plc Annual Report and Accounts 2015/16
Strategic Report
Key Performance Indicators
19
Financial and operational
What we measure* Why we measure Our performance
Headline
revenue**
The ability to grow revenue is an important measure of a brand’s appeal to
customers and its competitive position. It is a key measure of the Group’s
progress against our strategic priority to continue to enhance and drive
successful and sustainable retail business models in a multi-channel world.
2015/16
£9,738m
2014/15
£9,750m
Like-for-
like revenue
growth
Like-for-like revenue enables the performance of the Group to be
measured on a consistent year-on-year basis.
2015/16
5%
2014/15
6%
Market
position
In line with the Group’s strategy to be the leading specialist electrical and
mobile retailer in Europe, this is an important measure of how well
customers are being engaged by the Group’s brands in each market.
Retailing operations should be, or be capable of becoming, the number
one specialist electrical or mobile retailer in their market.
Market-leading
positions in:
UK & Ireland
Nordics
Greece
Headline
EBIT**
Continued growth of Headline EBIT enables the Group to invest in its
future and provide a return for shareholders. It is a key measure of
progress against our strategic priority to continue to enhance and drive
successful and sustainable retail business models in a multi-channel world.
2015/16
£468m
2014/15
£413m
Headline
profit before
tax**
Continued growth of Headline profit before tax represents a measure of
Group performance to external investors and stakeholders against our
strategic priorities.
2015/16
£447m
2014/15
£381m
Free cash
flow**
The management of cash usage, in particular working capital employed in
the business, optimises resources available for the Group to invest in its
future growth and to generate shareholder value.
2015/16
£202m
2014/15
£89m
Return on
Capital
Employed
(ROCE)
ROCE is a key measure of the efficiency of the capital invested by the
Group and the long-term value created for our stakeholders.
2015/16
21%
2014/15
20%
Shareholder
What we measure* Why we measure Our performance
Headline basic
earnings per
share** (EPS)
The level of growth in EPS provides a suitable measure of the financial
health of the Group and its ability to deliver returns to shareholders
each year.
2015/16
29.3p
2014/15
25.5p
* Definitions of measurement for Key Performance Indicators are given in the glossary and definitions on pages 154 to 156.
** Headline performance measures are as defined in the Performance Review. These have been reported on a pro forma basis as if the Merger
had occurred at the start of the comparative period.
00_DC 2016 Annual Report.pdf 19 11/07/2016 18:34