Bridgestone 2008 Annual Report Download - page 31

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The Group’s SBU system is designed to respond appropriately and rapidly to customer
needs in markets around the world and to realize a management system that supports
optimization of the Group’s global operations. We have eight SBUs, with six focused
mainly on the tire business in specic geographic regions—Japan, the Americas, Europe,
China, Asia & Oceania, and Middle East & Africa—and two responsible for our specialty
tire and diversied products operations. In addition, we have two key group-wide
organizations, the Global Head Ofce (GHO) and the Global Management Platform
(GMP). The GHO is responsible for establishing Group policies and the vision for each
division. The GMP provides assistance and support to SBUs in certain specialized
business areas. The SBUs are fundamental to the Group’s organizational strategy and
are indispensable in optimizing the Group’s operations on a global basis. Moreover,
progress in the SBU system is a fundamental part of our MTPs and will play a key role
in our ability to meet our performance targets.฀฀
INITIATIVES AND PROGRESS OF MTP2008
KEY STRATEGY 3
Achieve a truly global business through SBUs
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