Bridgestone 2008 Annual Report Download - page 18

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BASIC APPROACH TO FORMULATING MTP2008
OVERVIEW AND QUANTITATIVE TARGETS OF MTP2008
As with the previous plan, MTP2008 calls for the implementation of specic initiatives in
accordance with three fundamental management strategies.
KEYSTRATEGY1: Always aim for “the higher level” and strive to be the best in the world in
all of our products and services
• We pursue growth in strategic tire products.
– Runat Tires, UHP Tires, Winter Tires
– High-Value-Added Tires for Trucks and Buses—GREATEC and Low-Prole Tires
– Specialty Tires—Large and Ultralarge Off-the-Road, Aircraft, and Motorcycle Radials
• We continue to strengthen eco-friendly products and businesses.
– Eco-Friendly Tires
– Eco-Friendly Diversied Products
• We develop solutions for the customers business drawing on our retread capabilities.
• We optimize business domains in the Diversied Products SBU.
• We further enhance our CSR system.
• We continue to strengthen our environmental activities.
KEYSTRATEGY2: Integrate and expand business domains based on a clear
long-term strategy
• We enhance competitiveness of entire supply chain by making full use of Global Logistics
Center functions.
• We pursue the internal manufacturing of raw materials (vertical integration).
KEYSTRATEGY3: Achieve a truly global business through SBUs
• We respond appropriately and rapidly to the changing global operating environment
through eight integrated SBUs.
PerformancePlaninMTP2008
In management, we will strive to establish and reinforce a “robust earnings structure capable
of generating stable results.”
• Management target “ROA 6%”—no change from MTP2007
(Target can be achieved in 2012)
• Aim to exceed 2012 operating income target specied in MTP2007 forecast
• Continue current level for capital expenditure through 2013 C Level above that of MTP2007
MTP2008Targets
2011 2012 2013
ROA Over 5% Forecast 6% Improve further
NetSales ¥4,300 billion Improve further
OperatingIncome ¥410 billion Improve further
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