Bridgestone 2008 Annual Report Download - page 16

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STRATEGY
BRIDGESTONE MTP2008
In formulating MTP2008, we incorporated key changes in the operating environment, especially
the rising costs of raw materials and energy. We aim for optimum management of the entire group,
utilizing this Mid-term Management Plan (MTP). We are driving toward the management goal
“To be the world’s undisputed No. 1 tire and rubber company in both name and substance.”
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