Bridgestone 2008 Annual Report Download - page 28

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SBU and the Diversied Products SBU, and this system will subsequently be expanded
to overseas tire SBUs.
ENVIRONMENTAL ACTIVITIES
We will aggressively implement a range of enhancement activities in environmental and
conservation management, which is one of Bridgestone’s 22 CSR themes. In June 2008,
we announced an action plan for the “MAKE CARS GREEN” campaign. This is an
environmental activity that seeks to raise awareness about the need for greener motoring
around the world. As a global partner of the Federation Internationale de l’Automobile
(FIA), the Bridgestone Group hopes to promote the initiative on a worldwide scale.
In September 2008, we started the W-BRIDGE (Waseda-Bridgestone Initiative for
Development of Global Environment) project, a collaborative research project targeting
environmental issues. This new type of project is being undertaken in order to formulate
responses to environmental issues, which are common concerns of humanity. Bridgestone
and Waseda University will provide a framework for research and action, including not only
industry and academia but also such community members as environmental NGOs and
civic organizations. In this way, a new cooperative framework for the support of community
members will be realized. The project results will be made widely available and will also be
used in Bridgestone’s environmental management activities. In this way, we will strive to
actively contribute to the resolution of environmental issues.
INITIATIVES AND PROGRESS OF MTP2008
KEY STRATEGY 1
“MAKE CARS GREEN” campaign W-BRIDGE
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