Bridgestone 2008 Annual Report Download - page 12

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PERFORMANCE
FISCAL YEAR 2008 CONSOLIDATED RESULTS
Due to the global economic recession, the Group faced not only declines in unit demand
but also unprecedented rapid changes in the structure of demand and competition. In
response to these changes in the business environment, the Group worked to streamline
its investments and to reduce costs while consolidating initiatives, reevaluating priorities,
and continuing its commitment to enhancing safety and quality.
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