Bridgestone 2008 Annual Report Download - page 29

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STRENGTHEN COMPETITIVENESS OF ENTIRE SUPPLY CHAIN
(MAKE FULL USE OF GLC FUNCTIONS)
To supply society with high-quality products and services, the Group is working to raise
supply chain competitiveness throughout the tire business. The Global Logistics Center
(GLC) was established in October 2006 with the aim of establishing the optimal operational
system for the entire supply chain, based on integrated planning and management from tire
product planning to raw materials and facilities procurement, production, and distribution.
Merits of the GLC system include:
• rapid responses to market changes
• reduced lead times from planning to launch
• smooth product generation changes and increased efciency in resource utilization
• optimization of resources related to raw materials, production, and distribution
• increased speed and efciency in administration through information sharing.
Under MTP2008, we will strive to promote full utilization of GLC functions, clarify
domains, and raise competitiveness through the entire supply chain.
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INITIATIVES AND PROGRESS OF MTP2008
KEY STRATEGY 2
Integrate and expand business domains based
on a clear long-term strategy
27