Bridgestone 2008 Annual Report Download - page 17

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BACKGROUND TO MTP2008
MTP2008 is an update of MTP2007 that incorporates changes in the business environment.
This type of rolling update is a key feature of management planning at Bridgestone.
Throughout the update process, however, our fundamental approach, direction, and goals
remain unchanged. The purpose of the updates is to increase our ability to meet our targets
by responding rapidly to changes in the environment and updating initiatives as needed.
Under MTP2008, we are looking ahead to 2013 with a focus on always aiming for “the
higher level.” This includes strengthening and accelerating initiatives that were included in
MTP2007, as well as adding new measures. At this point, however, it is difcult to predict the
effects over the medium term of the current economic problems. As a result, the new plan
does not incorporate these factors into our performance targets.
BASIC APPROACH TO FORMULATING MTP2008
In formulating MTP2008, we incorporated certain changes in the business environment,
especially the rising costs of raw materials and energy.
The increase in raw material and crude oil costs has inuenced the structure of demand
in the rubber and tire industries, leading to signicant changes in the needs of customers.
MTP2008 incorporates initiatives to respond to those changes.
Moreover, the importance of responding to the environment and enhancing CSR
initiatives continues to increase, and that growing importance is also reected in MTP2008.
BASIC APPROACH TO FORMULATING MTP2008
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