Abercrombie & Fitch 1998 Annual Report Download - page 6

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7
recently, a reminder that great brands aren’t only about the intangibles of an aspirational lifestyle.
I received a letter from a young guy who crashed his motorcycle on the highway, bumping, skim-
ming and scraping to a stop. When the slide was over, he got up, brushed off his chinos and
found his legs were in pretty good shape. And although we have no plans to go in the motorcycle
apparel business, this customer said he was glad that we produce the finest quality goods available.
Our heritage demands it.
Innovation and growth is on the agenda for the break of the new millennium, with strategies
designed to fortify the longevity and power of the A&F label. The value of the Abercrombie
& Fitch lifestyle to our customers has never been more real—and will make 1999 our most
successful year ever.
Michael S. Jeffries
Chairman and Chief Executive Officer
Abercrombie &Fitch Co.