AARP 2008 Annual Report Download - page 14

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Informing 50+ Voters
AARP hasn't established a political action committee, and we don't endorse candidates or political parties.
Instead, our power resides in our members. Once again, they turned out in large numbers to make their
voices heard. Nearly one of every four citizens who voted on November 4 was estimated to be an AARP
member.
In all, more than 51 million Americans age 50 and older participated in the presidential election. They had
the highest turnout of any age group, making up 43 percent of all voters who went to the polls.
Voter Guides, Interviews
For the first time, AARP produced voter guides for every U.S. House and Senate race and made all of them
available on our Web site. The guides also included the views of presidential candidates Barack Obama (D)
and John McCain (R).
Through a special election Web site, AARP members obtained voter registration forms, requested absentee
ballots and learned about early voting opportunities.
Sens. Obama and McCain shared their views on issues of interest to AARP members in voter guides
published in AARP The Magazine and posted online. In September, both spoke live via satellite to
participants at our Life@50+ member event in Washington, D.C., answering some of the 22,000 questions
submitted by AARP members in just 24 hours.
Separate interviews with both candidates were published in the October AARP Bulletin – placing their
views directly into the hands of our 40 million members.