Yamaha 2014 Annual Report Download - page 5

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1961 2014
The P-3, our first product in the outboard motor market to earn major critical
acclaim, was the result of a development process that included determined
efforts to reflect the views of users. The P-3 earned a strong following not only for
its ability to lessen physical demands on commercial fishermen but also for its
outstanding starting performance.
Yamaha’s next-generation, high-performance and compact BLUE CORE engine
delivers both the joy of riding and fuel efficiency and environmental performance.
This engine emphasizes high combustion efficiency, excellent cooling performance
and power loss reduction.
Creating outstanding technologies to maximize
pleasure and surety
PlaySure
Yamaha Motor Co., Ltd. 󱚈 Annual Report 2014 Yamaha Motor Co., Ltd. 󱚈 Annual Report 2014
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