Yamaha 2014 Annual Report Download - page 40

Takuya Nakata
Outside Director
Since becoming an Outside Director last year, I have participated in Yamaha Motor’s discussions and decision-
making for strategic and business planning. Yamaha Corporation, where I serve as president, obviously shares
the Yamaha brand name, but we have other common features as well, including an emphasis on the
importance of Monozukuri, and the fact that we both provide customers around the world with products that
enrich people’s lives. On the other hand, operations are carried out differently because of our different
business spheres, and I have learned first-hand how Yamaha Motor utilizes its unique features.
I am impressed with the strong leadership and prompt operational execution of Yamaha Motor’s
management, and I believe these features have driven the success of the Company’s initiatives in emerging
markets and launches of unique new products during the past year. This type of decisive management is
essential if a company is to succeed amid increasingly intense global competition in a changing market
environment. At the same time, the Board of Directors needs to take a long-term view to raise corporate
value, with an awareness of returns to shareholders. Yamaha Motor’s Board of Directors provides
appropriate answers to questions from me and my fellow Outside Directors, and respects our opinions.
I will continue to offer my opinions from the perspective of a third party, based on my management
experience and expertise in a different field of business, to ensure that management decisions are not
based solely on short-term, subjective considerations, and that the Company is able to continue to grow
while controlling risks.
For Yamaha Motor’s management team, unique, highly innovative products are not simply a
reflection of corporate logic. Products are created from the position of what the customer actually desires.
I believe that this is what enhances Yamaha Motor’s corporate value, and I will work toward this end as an
Outside Director.
Corporate management requires a balance of centripetal force and centrifugal force. Overall management
vision, and strategic direction and policies, represent centripetal force and are the responsibility of
headquarters and its operations. On the other hand, the actual execution of business strategies, the creation
of value, and the delivery of that value to customers are activities that represent centrifugal force. These
are the responsibilities of ground-level operations around the world, and are carried out on a daily basis.
Yamaha Motor is a global company that is engaged in a diverse range of businesses. This means
that while the importance of presenting a clear overall vision, as centripetal force, to maintain the
cohesiveness of the company cannot be overstated, it is also true that the independence and creativity of
ground-level operations, which are in direct contact with markets and customers and are directly exposed
to fierce competition, are the centrifugal force that drives Yamaha Motor.
As an Outside Audit & Supervisory Board Member, I offer advice on how to balance this centripetal
force and centrifugal force, both in terms of what the appropriate role should be for headquarters and its
operations, and how to maximize the capabilities of ground-level operations engaged in carrying out the
business in the market.
Yamaha Motor is exceptional in its passion for creating Kando, or a sense of excitement, around the
world. There are no limits to the potential that this holds, and I believe that Yamaha Motor can become an
even greater company. As a member of Yamaha, I will work to contribute to the realization of that potential.
Isao Endo
Outside Audit & Supervisory
Board Member
Executive Officers
President and
Chief Executive Officer
Hiroyuki Yanagi
Executive Vice President
Takaaki Kimura
Chief General Manager of Technology Center and
Chief General Manager of Marine Business Operations
Managing Executive Officer
Nobuya Hideshima
Chief General Manager of Engine Unit and
Chief General Manager of CS Center
Managing Executive Officer
Kozo Shinozaki
Chief General Manager of Corporate Planning
& Finance Center
Managing Executive Officer
Masahiro Takizawa
New Business and Technology Development
Chief General Manager
Senior Executive Officer
Katsuaki Watanabe
Chief General Manager of Motorcycle Business
Operations and Executive General Manager of
1st Business Unit, Motorcycle Business
Operations
Senior Executive Officer
Toshizumi Kato
Chief General Manager of Vehicle & Solution
Business Operations and Senior General
Manager of Financial Service Business
Development Section
Senior Executive Officer
Yoichiro Kojima
President of PT. Yamaha Indonesia Motor
Manufacturing
Senior Executive Officer
Ryouichi Sumioka
Deputy Chief General Manager of
Corporate Planning & Finance Center
Senior Executive Officer
Hiroaki Fujita
Managing Director of Yamaha Motor India
Pvt. Ltd.
Senior Executive Officer
Makoto Shimamoto
Chief General Manager of PF Model Unit and
Senior General Manager of PF Model
Development Section, PF Model Unit
Senior Executive Officer
Katsuhito Yamaji
Chief General Manager of Manufacturing
Center
Executive Officer
Masato Adachi
Deputy Chief General Manager of Marine
Business Operations
Executive Officer
Tsuneji Suzuki
President of Yamaha Motor Powered
Products Co., Ltd.
Executive Officer
Masaru Ono
General Director of Yamaha Motor
Vietnam Co., Ltd.
Executive Officer
Masaki Asano
Managing Director of Yamaha Motor
India Sales Pvt. Ltd.
Executive Officer
Kazuhiro Kuwata
President of Yamaha Motor Europe N.V.
Executive Officer
Yoshihiro Hidaka
Executive General Manager of 2nd
Business Unit, Motorcycle Business
Operations
Executive Officer
Masahiro Inoue
Chief General Manager of Procurement
Center
Executive Officer
Yoshitaka Noda
Senior General Manager of Component
Section, Engine Unit
Executive Officer
Heiji Maruyama
Executive General Manager of
Automotive Business Unit and
Deputy Chief General Manager of
Engine Unit
Executive Officer
Junzo Saitoh
Chief General Manager of Human Resources
& General Affairs Center
Executive Officer
Akihiro Nagaya
Chief General Manager of Design Center
Executive Officer
Tatsumi Okawa
President of Yamaha Motor Corporation,
U.S.A.
Executive Officer
Hirofumi Usui
Senior General Manager of Marketing
Section, Marine Business Operations
Executive Officer
Satohiko Matsuyama
Executive General Manager of Recreational
Vehicle Business Unit, Vehicle & Solution Business
Operations and General Manager of Business
Promotion Division, Recreational Vehicle Business
Unit, Vehicle & Solution Business Operations
Directors, Audit & Supervisory Board Members, and Executive Officers
CS: Customer Service
PF: Platform
Comments from an Outside Director and
Outside Audit & Supervisory Board Member
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