Yamaha 2014 Annual Report Download - page 2

Increasing Corporate Value Through Sustainable Growth
Yamaha Motor Co., Ltd. is a multinational enterprise with 140 consolidated subsidiaries and equity-method affiliates in
30 countries and regions, and about 90% of our consolidated net sales are derived from overseas markets. We operate
global development, production and sales networks, and our products are sold in more than 200 countries and regions.
We have successfully diversified our business by capitalizing on our world-leading small engine, fiberglass-
reinforced plastics and electronic control technologies. Today, our proprietary technologies extend to a wide variety of
products, including motorcycles, marine products, power products and surface mounters.
We will move forward with restructuring and the transformation of our management base for continuous growth,
to evolve Yamaha Motor into an excellent engineering, manufacturing and marketing enterprise, with a prominent
presence in the global market.
Corporate Mission
Kando * Creating Company
Offering new excitement and a more fulfilling life for people all over the world
Yamaha Motor strives to realize peoples’ dreams with ingenuity and passion, and to always be a company people look to for the next
exciting product or concept that provides exceptional value and deep satisfaction.
*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
Management Principles
1. Creating value that surpasses customer expectations
To continue to produce value that moves people, we must remain keenly aware of customer’s evolving needs.
We must strive to find success by always surpassing customer expectations with safe, high-quality products and services.
2. Establishing a corporate environment that fosters self-esteem
We must build a corporate culture that encourages enterprise and enhances corporate vitality. The focus will be on nurturing the creativity
and ability of our employees, with an equitable system of evaluation and rewards.
3. Fulfilling social responsibilities globally
As a good corporate citizen, we act from a worldwide perspective and in accordance with global standards. We must conduct our corporate
activities with concern for the environment and communities and fulfill our social responsibility with honesty and sincerity.
Action Guidelines
Acting with Speed
Meeting change with swift and informed action
Spirit of Challenge
Courage to set higher goals without fear of failure
Persistence
Working with tenacity to achieve desired results, and then evaluating them
Stakeholders
Corporate Philosophy
Communication
Customers
Shareholders
and Investors
Employees
Business
Partners
The Community
The Environment
Business Activity
Long-Term Vision
Medium-Term Management Plan
Annual Budget Day-To-Day Operations
Basic Policies
of CSR
Basic Policies
of Internal
Control
Yamaha Motor Co., Ltd. 󱚈 Annual Report 2014 1