Yamaha 2014 Annual Report Download - page 17

2012 2013 2014
Forecast
2015
ATV
ROV
SMB
40.0
14.9
54.9
46.4
23.3
69.7
55.8
22.4
78.2
79.0
21.0
100.0
2012 2013 2014
Forecast
2015
30.8 32.3
38.9 44.0
2012 2013 2014
Forecast
2015
Domestic
Exports
186
190
229
232
253
53
43
306
269
80
349
Net Sales (Billion ¥) Net Sales (Billion ¥) PAS D/U Unit Sales (Thousand units)
RV Business
2014: Expansion of ROV/SMB Product
Lineup Progressed.
2015: Return to growth and profitability
with net sales of 100 billion yen.
IM Business
2014: Recovery in equipment investment
demand, incorporating businesses of
other companies.
2015: Building share in the full-scale
high-speed mounter market, development
of a new market category.
SPV Business
2014: Domestic sales increased (110%)
through introduction of new technologies,
full-scale export to Europe began.
2015: Expanding the smart power business
through ongoing introduction of new
technologies and products.
2014 2015
TargetForecast
2016
Japan
Europe
ASEAN
6
5
6
17
8
11
8
27
10
14
15
39
Unit Sales (Thousand units)
Introduction of “LMW—the Third-Vehicle Category” to the Market
2014: Introduced the new category to the market, and achieved sales targets in developed markets (121%).
2015: Creating a new brand image to develop the customer base.
01GEN
SMB: Snowmobile
INTERVIEW
WITH THE PRESIDENT
How are efforts in other businesses progressing? What are you doing to foster new businesses?
Our emphasis is on promoting Yamaha’s unique versatility, which contributes to our
overall growth and profitability.
Recreational Vehicles (RVs)
We strengthened our lineup of recreational off-highway vehicles (ROVs) in fiscal 2014 with new launches including the six-person
VIKING VI and the SR Viper snowmobile.
In 2015, we will further expand our ROV lineup by introducing new products in the sports category, including an eagerly
awaited two-person edition of the Wolverine. In snowmobiles, we will promote a strategy aimed at building our share in North
American markets. We will also work to restore the ability of our recreational vehicles business to attain annual net sales in the
area of ¥100.0 billion and contribute to overall growth and profitability.
Industrial Machinery (IM)
A recovery in capital investment and the introduction of new medium- and high-speed surface units supported increased sales of
surface mounters in China and other Asian markets, as well as in Europe. We also formulated a strategy to steer our full-scale entry
into the market for high-speed mounters and concluded an agreement for the transfer of certain related assets previously owned by
the Hitachi High-Tech Group. Having established a new development, production and sales configuration, in 2015 we will promote
efforts to attract customers and cultivate new markets.
Smart Powered Vehicles (SPVs)
Sales rose in the domestic market in 2014, bolstered by the launch of new models of electrically power assisted bicycles (E-bikes)
equipped with the PAS triple sensor. Despite concerns regarding the impact of Japan’s April 2014 consumption tax hike, sales
remained favorable throughout the year. We also commenced full-scale exports of the E-kit E-bike system kit to Europe.
In 2015, we will introduce new PAS models mounted with our new GREEN CORE next-generation smart power drive unit.
We will also expand our smart power business in Japan by launching the new E-VINO electric scooter, which offers both superb
performance and low cost.
We want to create a “growing world of personal mobility” that embodies the unique
style of Yamaha.
We have identified the creation of a “growing world of personal mobility” as a key strategic focus that will direct our efforts to
expand the application of two-wheel vehicle technologies to three- and four-wheeled vehicles and to broaden our customer base.
One emphasis of this was the development of a “third-vehicle category” that incorporates our Leaning Multi-Wheel (LMW)
technology.
We launched our first such vehicle, the TRICITY, in Japan, Europe and the ASEAN region. Thanks to solid support from target
customers in developed markets, sales of the TRICITY for the year exceeded our original forecast by 21.0%.
Recently, we announced the 01GEN, a new multi-wheel crossover concept model that represents a new direction in multi-
wheeled vehicle design. Inspired by our “refined dynamism” design philosophy, the 01GEN is the first model that embodies our
GEN design concept and the new value it promises customers.
Q6 Q7
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