Yamaha 2014 Annual Report Download - page 10

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Company Overview
PERFORMANCE
Based on our corporate mission of being a Kando Creating Company, Yamaha Motor is engaged in global
development, production and sales to provide customers with a diverse range of products.
Key Performance Data
Motorcycles
Sales
Major products:
977.6
Billion ¥
Motorcycles, knockdown parts for overseas
production and intermediate parts for
products
Power Products
Sales
Major products:
142.2
All-terrain vehicles, recreational off-highway
vehicles, snowmobiles, golf cars, generators,
small-sized snow throwers and multi-purpose
engines
Marine Products
Sales
Major products:
276.4
Outboard motors, personal watercraft, boats,
FRP pools, shing boats and utility boats
Industrial Machinery and Robots
Sales
Major products:
38.9
Surface mounters, industrial robots and
wheelchair electric power units
Other Products
Sales
Major products:
86.1
Automobile engines, automobile components,
electrically power assisted bicycles and
industrial-use unmanned helicopters
Sales
% of Net Sales
1,521.2
Billion ¥
2014 Motorcycle Shipments
Yamaha Motor's engineering, manufacturing and marketing in markets around the world resulted in global
unit sales of 5.80 million units in more than 180 countries and regions.
R&D Expenses Overseas Sales Ratio Marine Products Market Share
Each business proactively carries out research
and development, and the ¥84.5 billion in
research and development expenses recorded
in 2014 marked an increase from 2013.
Overseas sales in 2014 totaled ¥1,358.4 billion,
accounting for 89.3% of total net sales.
The boat business had the largest share of the
Japanese market and the No. 1 share of the
global market for outboard motors and personal
watercraft.
Number of New Models
to be Launched (2013–2015)
Yamaha Motor’s businesses will launch a total
of 250 new models during the three years from
2013 to 2015.
Japan
10.7%
Asia
43.1%
Europe
12.4%
North
America
18.7%
Others
15.1%
No.1
250
Models
5.80
Million units 84.5
Billion ¥
Marine Products
18.2%
Industrial Machinery and Robots
2.6%
Other Products
5.6%
Overseas 89.3%
Billion ¥ Billion ¥ Billion ¥ Billion ¥
Motorcycles
64.3%
Power Products
9.3%
17
Yamaha Motor Co., Ltd. 󱚈 Annual Report 2014
16 Yamaha Motor Co., Ltd. 󱚈 Annual Report 2014