Yamaha 2013 Annual Report Download - page 26

The Yamaha Motor Group operates in locations around the world, and our
business activities help support those local communities. Our products
also play a role in enriching the lives of people around the world. We
recognize the importance of maintaining a sustainable relationship through
which the Company and local communities can coexist and mutually
prosper, and to achieve this, we place great importance on maintaining
and enhancing a relationship of trust through daily communication with
stakeholders in those communities.
The Yamaha Motor Group carries out activities to fulfill its corporate
social responsibility in four main areas: developing future leaders,
environmental conservation, improving traffic safety, and community
issues. By focusing the social contribution activities carried out by Group
companies on these areas and sharing information internally, we are
continuously fostering an awareness that will lead to the creation of
common social value (CSV). Below we introduce some of the activities
from the CSR activity reports made by 78 Group companies (21 domestic,
57 overseas) during 2013.
In Australia, YMA* collects funds each year to support the daily lives,
health, and education of children who are sick, disadvantaged, or have
special needs. The Yamaha Variety Jet Trek is a tour for Yamaha personal
watercraft of various scenic locations held in cooperation with Variety, the
Children’s Charity, and was held for the eighth time in 2013. Entry fees
are donated to charity, enabling
participants to enjoy picturesque
scenery while also supporting
the charity. The 2013 event
brought together 60 personal
watercraft and visited 11 towns,
traveling a total of 667 kilometers and raising $125,000 in total.
* Yamaha Motor Australia Pty Limited
The Yamaha Motor Group is engaged in afforestation activities in
cooperation with local governments in Japan and where it has local
entities around the world. In Thailand, 114 employees of YPMT*1
collaborated with the environment
promotion division of Chonburi
Province, whose coastline faces
the Gulf of Thailand, and planted
200 young mangrove trees to
preserve the beautiful Sattahip
seaside for future generations. In the United States, 60 employees of
YMUS*2 planted cacti and participated in cleanup activities in the San
Bernardino National Forest.
*1 Yamaha Motor Parts Manufacturing (Thailand) Co., Ltd.
*2 Yamaha Motor Corporation, U.S.A.
One of the world’s largest
Yamaha Riding Academies for
children (Kids-YSRS) was held
in Indonesia in 2013, at the
site of the Yamaha ASEAN Cup
Race. With 500 elementary
school students and their parents participating, 100 instructors from
YIMM* taught traffic safety and allowed students to experience driving the
PW50 and the TTR50. In addition to the children operating motorcycles for
the first time, adults in attendance also got caught up in the enthusiasm
generated.
* Yamaha Indonesia Motor Manufacturing
We initiated the “40,000 People’s V Campaign” in 2004 with the objective
of raising awareness among employees about volunteering and also
providing the required impetus for employees to participate in volunteer
activities. The aim is for all employees to volunteer at least once a year,
meaning that total participation in social contribution programs for the
entire Group reaches 40,000 people. Participation in 2013 totaled 37,730,
falling short of our 40,000 target, but we will analyze the circumstances
behind this and continue to promote measures that foster a sense of
volunteerism in employees.
The Yamaha Motor Group also holds regular President’s Awards to
identify and recognize individuals or organizations that have contributed to
business results and the enhancement of Yamaha brand value, as a way
of providing motivation and encouragement to individuals and organizations.
The criteria for selection are: “Achieving superior earnings or results
through activities that are consistent with Yamaha Motor’s corporate
mission and philosophy,” “Making a significant contribution to the
enhancement of Yamaha brand value,” and “Making a major contribution
to society.” In 2013, the award was presented to 20 persons from
employee volunteer groups for “contributing to earnings and enhancing
brand value by building and providing utility boats for the revival of fishing
in Tohoku,” and the “Fun Engine Lab course on Monozukuri for children.”
Aid for Typhoon-Damaged Areas of the Philippines
Representing the Yamaha Motor Group, on November 29, 2013, Yamaha
Motor, YMPC,*1 and locally incorporated YMPH*2 presented emergency
goods and Yamaha multi-purpose engines (with a value of ¥1 million) and
a cash donation (a total of ¥13 million) to the ABS-CBN Lingkod Kapamilya
Foundation, a highly regarded support organization in the Philippines.
As additional aid, YMPH and its employees distributed food supplies,
including rice and water, and sanitary kits and other relief supplies (2,403
packages with a value of roughly ¥2.8 million), along with relief supplies
collected by employees, in the
damaged region. We will
continue to support various
efforts to bring about the
recovery of the region and its
people as quickly as possible.
*1 Yamaha Motor Powered Products Co., Ltd.
*2 Yamaha Motor Philippines, Inc.
The Community
Important Areas of Activities Contributing to Society
Global Issues Local Issues
Key Themes Developing Future Leaders Environmental Conservation Improving Traffic Safety Community Issues
Activities
• Promoting mental/emotional and
physical health through sports
• Promoting creativity through
engineering, manufacturing, and
marketing
• Environmental education for local
communities
• Respecting biodiversity
• Providing traffic safety education to
the community
• Raising awareness
• Supporting the community with
Yamaha Motor’s products, human
resources, and know-how
Cooperation with Variety, the Children’s Charity in
Australia
Global Afforestation Activities to Preserve the
Environment
Yamaha Riding Academy (YRA) Held in Various
Countries
Employee Volunteer Activities Recognized at 38th
President’s Awards
Yamaha Motor Co., Ltd. ⎢ Annual Report 2013 Yamaha Motor Co., Ltd. ⎢ Annual Report 2013
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