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SPECIAL FEATURE
#1
“Revs your Heart”
Stirring people’s hearts with excitement and emotion, like the building revs of an engine.
This message symbolizes the Yamaha brand’s mission. As a Kando Creating Company, the
Yamaha Motor Group seeks a unique experience that exceeds customers’ expectations for
value, satisfaction, and excitement, and provides a “growing world of personal mobility.”
Yamaha’s unique “growing world of personal
mobility”
In our pursuit of creating new concepts in personal mobility, Yamaha
Motor seeks to create an experience we call “uniquely Yamaha,” based
on the three concepts of “fulfilling lifestyles,” “enjoyment in personal
mobility,” and “innovative technologies that harmonize with people,
society and the Earth.” We do this by thoroughly implementing three
elements in our development, manufacturing, and marketing: “proposing
original and innovative concepts,” “creating outstanding technologies,”
and “expressing Refined Dynamism through our designs.” With products
and features like the Smart Power vehicles that grew out of the new field
of electrically power assisted bicycles, the new sports motorcycle lineup
of EV sports motorcycles, a new type of mobility with Leaning Multi-
Wheel and 4-Wheel technology developed from motorcycles, Yamaha
Motor offers a uniquely Yamaha “growing world of personal mobility” that
exceeds customers’ expectations.
Expanding existing business areas
In the area of Smart Power vehicles, which we created over 20 years ago
with PAS electronically power assisted bicycles, we are making further
advances in the Smart Power technologies of motors, batteries, and
controls. With drive units and batteries that are among the smallest and
lightest in their class, and service functions that link smartphones and
vehicle information, we are opening new fields in the area of electronically
power assisted bicycles.
Based on the existing gasoline engine scooter Vino, we have
developed the EVINO EV scooter concept model, which offers superior
performance as well as environmental features. Also, we are marketing
this EV power unit module as the EKIDS concept model for children,
which aims to bring enjoyment to a broad range of customers.
In sports motorcycles, we are working to create new value with
EV sports motorcycles, which we aim to launch in the near future, with
the development of the small, on-road sports PES1, as well as the
PED1, which are being developed to expand the scope of electric vehicles
to the off-road world. In addition to the advantages of being electrically
powered, these motorcycles will offer the operability expected by existing
motorcycle fans, together with a new riding experience.
We offer the joy of riding to a variety of customers, with the MT-07
sports bike that uses a newly developed engine, based on the crossplane
concept, to enable the rider to directly experience the joy of riding; the
Yamaha Motor’s New Technologies—A Growing World of Personal Mobility
Developed as a concept
superbike you ride every day,
the R25 delivers a powerful
and sporty ride while still
being easy to handle.
R25
Yamaha Motor Co., Ltd. ⎢ Annual Report 2013 Yamaha Motor Co., Ltd. ⎢ Annual Report 2013
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