Yamaha 2013 Annual Report Download - page 20

Engaged in “business for societal value”
since the 1960s
The Yamaha Clean Water Supply System is an activity that transcends
traditional business categories by providing a direct benefit in a short
period of time, which we refer to as a “business for societal value.”
Yamaha Motor’s business for societal value has a long history,
dating to the Company’s founding. Yamaha Motor has worked to develop
and expand markets since its establishment in 1955, and we now
operate in more than 180 countries and regions around the world.
We have been active in various regions in Africa, an area neglected by
many companies from developed countries, since the 1960s. To sell
outboard motors and fishing boats, we first had to instruct the local
people in efficient fishing methods. In addition to making a large
contribution to higher living standards, this also helped to foster local
industries. In addition to the pursuit of value in existing markets, Yamaha
Motor has since its founding worked to create markets that resolve social
issues through sound economic development and environmental
preservation.
SPECIAL FEATURE
#3
Improving local water conditions with the
Yamaha Clean Water Supply System
The Yamaha Clean Water Supply System was created with a view toward
local social issues. When YIMM’s* factory was established in Indonesia in
1974, the families of our Japanese staff complained that the tap water
was brown and muddy. In response, we began to develop equipment to
clean the tap water, and in 1991 we began selling home-use water
purification systems. Next, we looked at how to improve water conditions
at neighboring towns and villages, and began developing water
purification equipment that used river water. Over the next few years, with
support from the Japanese government and international organizations,
we developed projects to study the feasibility and verify the effectiveness
of water businesses in Indonesia, Vietnam, and Cambodia. The Yamaha
Clean Water Supply System went on sale in Indonesia in 2010, and is
now being introduced in other Asian countries as well as in Africa.
* Yamaha Indonesia Motor Manufacturing
Yamaha Clean Water Supply System
Bringing Freshwater to
Lives Around the World
Bringing Prosperity and Happiness to People Around the World
Two-thirds of our earth is covered by water, but most of this is ocean and only 0.01% is freshwater that people can use in
their daily lives. Furthermore, rapid population growth is adversely impacting the planet’s water environment and water resources
are becoming increasingly scarce, meaning that today there are many places where it is difficult to secure potable water.
To help improve this situation, Yamaha Motor developed a proprietary water purification system (the Yamaha Clean Water
Supply System), and operates a business of providing clean water in areas where it is needed.
画像あたり
Percentage of population with access to safe water resources
Percentage of the population that can secure at least 20 liters of safe water per person per day within one kilometer of where they live
91 to 100%
76 to 90%
50 to 75%
Under 50%
Data not available
Source: UNICEF, Progress on Drinking Water and Sanitation 2012 Update,
Drinking Water Coverage in Rural Areas, 2010
Photograph by Shinichi Kuno/JICA
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