Yamaha 2013 Annual Report Download - page 17

simple but expressive BOLT Café that owners can customize themselves;
and the R25, developed to be a “super bike that you ride every day,” as
an entry-model sports bike for the developed markets of Japan and
Europe and as a high-performance sports bike for emerging markets,
especially in Asia.
The market for recreational off-highway vehicles (ROVs) continues
to grow. Yamaha Motor introduced its first three-person model, the VIKING,
in 2013. With outstanding driving performance and an environmentally
friendly design, this vehicle’s performance has already won the support of
a wide range of customers, from hunters and other recreational users to
work environments like agriculture and dairy farming, mainly in North
America. Continued growth is expected for this market, and we intend to
meet that growth with new product launches over the next five years.
Creating new markets
The three growth axes of “fulfilling lifestyles,” “enjoyment in personal
mobility,” and “innovative technologies that harmonize with people, society
and the Earth” do not depend on the number of vehicles produced or
sold. We pursue the challenge of creating new markets as a way of
broadening our customer base through technological expansion.
Yamaha Motor’s New Technologies—A Growing World of Personal Mobility
SPECIAL FEATURE
#1
Leaning Multi-Wheel brings a new type of mobility to traditional
motorcycle performance. Our first vehicle, the TRICITY Concept, is a
three-wheeled commuter that combines riding ease with innovation.
Based on the Smart for All design concept, this line will achieve new
enjoyment with an attractive appearance to create a new customer
segment.
Introducing the ROV and developing new-concept
personal vehicles for the city
Our research and development for the MOTIV four-wheeled multi-wheel
mobility vehicle, using proprietary technologies acquired in motorcycles,
is also moving forward. This represents the next step in the multi-wheel
trend that uses motorcycles as a starting point for two-wheeled, three-
wheeled, and four-wheeled vehicles. This new-concept personal vehicle
for the city delivers driving pleasure with operation and light weight that
organically integrate the driver and machine, to achieve a new experience
that evokes the joy of riding a motorcycle.
By working to create a “growing world of personal mobility” based on
uniquely Yamaha concepts, the Yamaha Motor Group will continue to rev
the hearts of people around the world by delivering value, satisfaction,
and excitement that exceed expectations.
This EV scooter concept
model is positioned as a
convenient commuter vehicle
with all the necessary
functions for short-distance
trips, at an affordable price.
EVINO
A motor control provides easy
maneuvering and a gentle
ride in this concept model for
young riders who are new to
motorcycles.
EKIDS
This four-wheeled model is being
developed in the pursuit of driving
pleasure derived from an organic
integration of driver and machine.
MOTIV
With a 700cc fuel-injection engine,
this new off-road vehicle is ideal for
outdoor leisure, as well as for
practical uses like agriculture and
dairy farming.
VIKING FI 4X4 EPS
This three-wheeled commuter
concept model currently under
development offers a light and
sporty ride along with ease of use,
boasting a beautifully designed
exterior with playful appeal.
TRICITY Concept
Yamaha Motor Co., Ltd. ⎢ Annual Report 2013 31
30 Yamaha Motor Co., Ltd. ⎢ Annual Report 2013