Yamaha 2013 Annual Report Download - page 23

Working to Improve Quality
YMTT* held a conference on product quality in Taiwan in July 2013, with
88 persons from 39 major business partners participating. General
Manager of Yamaha Motor’s Procurement Quality Control Division,
attended the conference and gave a presentation explaining our global
policy for product quality. YMTT’s programs to improve product quality are
based on sharing quality-related information, formulating action plans, and
training. The “Taiwan Team,” consisting of YMTT and its suppliers in
Taiwan will continue to provide high-quality parts to Yamaha Motor’s
factories around the world.
* Yamaha Motor Taiwan Trading Co., Ltd.
Offering New Excitement
Yamaha Motor exhibited a “growing world of personal mobility,” through its
core business of small vehicles for personal mobility, at the 43rd Tokyo
Motor Show 2013. Exhibits included the TRICITY Concept, which uses a
Leaning Multi-Wheel design to add a new dimension of enjoyment to the
high degree of mobility offered by two-wheeled vehicles. The TRICITY
Concept uses Yamaha’s proprietary LMW structure, in which the two front
wheels tilt along with the body when turning, to achieve harmony between
the vehicle’s unique design and geometry to provide a new level of enjoyment
with lightweight, sporty handling along with stability when driving.
Customer Service
Outboard motor service clinic in Australia
In Australia, YMA* held two outboard motor service clinics during 2013.
A joint team from YMA and Yamaha Motor visited large salmon and oyster
farms and tour boat operators in Tasmania, and assessed the outboard
motors being used in these rough commercial environments.
YMA will continue to hold these service clinics and other activities
closely tied to its market, to maintain a solid No. 1 position in the outboard
motor market and further strengthen its relationships of trust with
customers.
* Yamaha Motor Australia Pty Limited
Riding Safety Promotion Activities
Yamaha Female Riding Training (YFRT) program for women in India
Following the release of the CYGNUS RAY, IYM* launched the Yamaha
Female Riding Training (YFRT) program to teach safe riding to women in
India. The program is held regularly throughout the year at educational
institutions and universities. IYM aims to prevent traffic accidents by
teaching young Indian women how to drive safely.
* India Yamaha Motor Pvt. Ltd.
Aiming to be an engineering, manufacturing, and marketing enterprise that gives
customers a sense of Kando*
We believe that Yamaha’s product quality is enhanced through ongoing, close relationships with our customers, and we expect
all employees to constantly strive to enhance the quality of our products. To strengthen our customer-oriented approach and
ensure that customers’ views are reflected in our engineering, manufacturing, and marketing, the Yamaha Motor Group will
continue to pursue improvements in quality so that we can deliver products with an even higher level of customer satisfaction.
Our relationship with customers is one of the core components of our CSR policy, and the following are some of our priority
initiatives related to customers.
Customers
Conference on product quality at YMTT TRICITY Concept
* Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
TOPICS
Aggregate outboard motor production tops 10
million units
A ceremony was held at the Fukuroi Factory to commemorate
aggregate outboard motor production surpassing 10 million units.
People involved in the outboard motor business held a tape-
cutting ceremony as the 10 millionth unit, a new model, the
F200F, rolled off the production line.
Yamaha’s 4-stroke outboard motors are compact and
lightweight, and deliver a performance that is both powerful and
environmentally friendly. The F200C, F200F, F175A, F150A,
F115B, F90B, and F80B models feature fuel injection. These
models use multiple sensors to monitor the engine’s operation,
and feature an Engine Control Module (ECM) that precisely
controls combustion at an optimal level for engine, as well as a
diagnostic system to facilitate servicing. The F200F and F115B
use a direct-action, in-line 4-cylinder engine and are the lightest
in their classes.* In addition to lower fuel consumption and faster
acceleration, these models are compatible with an even greater
number of boats.
* As per Yamaha Motor’s comparison with other 200 horsepower, 4-stroke outboard
motors (as of February 2014)
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