Westjet 2000 Annual Report Download - page 8

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MESSAGE TO
SHAREHOLDERS
Page06
manage WestJet’s growth. We were also pleased to have reached an unprecedented five-
year employment agreement with our pilots, which we announced early in 2001, and
which shows our mutual commitment to the success of this company.
The WestJet executive team and I continue to be truly impressed and amazed at the
incredible commitment of our people. Each new person that we bring onboard has embraced
the concept of going above and beyond at WestJet. We have seen firsthand not only how our
guests react to this treatment, but how these stories have inspired others within WestJet to
continue to build on this winning way of treating our valued customers. Most important of
all, at the end of the day we know our people feel fulfilled after having had the opportunity
to help others and through their initiative, impact the success of our airline.
We were very proud of our employees having earned the right to receive $13.5 million in
profit sharing during 2000.We are delighted with this element of our Total Compensation
Plan, which aligns our people’s goals with that of the company. The average full-time
employee received two profit share cheques in 2000, totaling more than $9,000, which
makes a significant impact on their compensation and serves to further enhance the power
that can be generated by having many people working together towards one common goal.
In my opinion, no other Canadian carrier has been able to reproduce the commitment and
dedication shown by our united WestJet family.
WestJet’s Expanded Opportunities
The tumult in the airline industry continued during 2000, as Canada’s dominant carrier
completed its consolidation and another new carrier took to the skies. Despite the
uncertainty with other airlines, WestJet’s future remains bright. We have worked hard to
provide a unique product – a combination of excellent fares and great service - which has
secured WestJet a loyal following.
Our airline is recognized as a strong force with unlimited potential. WestJet has set a new
standard of customer service, and though our competitors may attempt to match our fares
they have been unable to emulate the caring customer service our people provide daily to
our guests.
While continuing to appeal to our traditional market of visiting friends and relatives, our
added frequency and new connections are now proving to be an attractive alternative for
Most important of all,
at the end of the day we
know our people feel fulfilled,
after having the opportunity
to help others and impact the
success of our airline.