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VTech Holdings Ltd Annual Report 2010 21
Asia Pacifi c continued to outperform
other markets during the fi nancial
year, as the region’s economies
proved more resilient during the
global downturn. Revenue rose by
47.6% to US$81.5 million, accounting
for 5.3% of Group revenue.
All product lines achieved sales
increases. Sales of TEL products
reached US$22.9 million, growing
by 59.0% over last year. The rise
in revenue was in part due to
the agreement signed in June
2009 with the leading Australian
telecommunications and information
services company Telstra, for which
VTech is now its direct supplier
of fi xed line telephones. For ELPs,
sales in the region rose by 23.4%, to
US$15.8 million during the fi nancial
year.
CMS exhibited similarly strong growth
to that of TEL products in Asia Pacifi c,
with sales rising by 52.9% to US$42.8
million. Growth was mainly driven
by a customer in the area of solid
state lighting. VTech worked with the
customer to develop and produce
its new range of LED light bulbs for
home use and played a signifi cant
role in launching the new products
on the market on time.
Sales from other regions were fl at,
with revenue for the fi nancial year
decreasing slightly, by 0.8%, to
US$49.3 million. This accounted for
3.2% of Group revenue. The decrease
was attributable to sales declines in
ELPs. Sales of TEL products grew by
13.9% to US$32.8 million during the
fi nancial year. Other regions comprise
mainly markets in Latin America,
the Middle East and Africa, which
the Group has been developing in
recent years as potential new avenues
of growth.
VTech worked with a customer to develop and produce its
new range of LED light bulbs for home use.
A signifi cant new standalone
product launched in the fi nancial
year 2010 was the Jungle Gym line,
which combines electronic learning,
fun and physical activities.
Revenue in Asia Pacifi c in Last 5 Years
US$ million
0
15
30
45
60
75
90
53.1 51.4
56.1 55.2
81.5
06 07 08 09 10
Revenue in Other Regions in Last 5 Years
US$ million
0
10
20
30
40
50
60
22.1
31.7
37.7
49.7 49.3
06 07 08 09 10
A signifi cant new standa
l
pr
oduct launched in the
fi
y
ear 2010 was the Jung
le
which combines electro
n
f
un and
ph
ys
ical activitie
s