Unilever 2008 Annual Report Download - page 20
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Lighter, stronger, greener
Unilever experts apply their skills
to reducing our brands’ impact on the
environment, as well as making them
perform better. Our Rexona 50ml
roll-on deodorant is one of the most
environmentally friendly on the
market, thanks to a radical rethink
of its design and manufacture. The
moulding, assembly and packaging
processes were streamlined and
energy efficiency improved, with the
resulting roll-on weighing on average
8% less and using 1 000 tonnes less
plastic per year than previously. The
time needed to make the cap was cut
by 34% and the time to make the
bottle was reduced by 8%, leading to
significant energy savings. Rexona
deodorants continued to do well, as
sales grew rapidly in 2008.
Reducing packaging and waste
Packaging is essential to protect our brands, maintain hygiene
and present them attractively to consumers. The more we reduce
the impacts of our packaging, the greater the potential saving
in materials, energy, transport and disposal costs for customers
and consumers.
We have also been minimising waste from manufacturing as
part of our eco-efficiency programme for more than a decade.
Since 1995 we have cut total waste sent for disposal by 68%
per tonne of production. During 2008 we saw an increase of
4.3% in total waste compared to 2007. This increase from
7.56kg/tonne to 7.89 kg/tonne has been driven by three factors:
legislative changes which require different methods of disposal
for non-hazardous waste; under-capacity in effluent treatment;
and the planned disposal of accumulated and inherited
hazardous waste*.
www.unilever.com/rexona
Unilever Annual Report and Accounts 2008 17