Unilever 2008 Annual Report Download - page 13

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everychild.com
Every Child has the Right
Unilever’s laundry brands are making a
positive social impact while continuing
to grow sales. Dirt is Good, the
unifying campaign for leading brands
such as Omo and Persil, promotes
getting dirty as a natural and positive
part of growing up – essential to
a child’s learning experience. Under
the Omo brand, the campaign was
taken in a fresh direction when it
commissioned a unique study into
child development. 1 500 mothers
shared their hopes and concerns for
their children, with 63% revealing
they feared their youngsters were
being deprived of their childhood.
This insight inspired the Every Child
has the Right campaign, focusing
on giving children the freedom to
experience, learn and develop. It has
been launched in Latin America,
Europe and Asia.
Report of the Directors
Vitality through our brands
Over 3.5m
women reached by
Dove Self-Esteem
Fund
Up to 90%
less oil used in
 Hellmann’s
mayonnaise
www.unilever.com/omo
1 000
tonnes less plastic
per year used in new
Rexona roll-on
10 Unilever Annual Report and Accounts 2008