Unilever 2008 Annual Report Download - page 12
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Vitality through R&D
The year saw two important milestones. Firstly, Geneviève
Berger was appointed Unilever’s first Chief R&D Officer.
Secondly, our 6 000 plus R&D professionals came together
in one unified organisation.
With an integrated global research, product development and
implementation programme, the new R&D structure aims to
give us competitive advantage in the market through greater
efficiency and focus. This R&D organisation is designed to
accelerate the delivery of ground-breaking advances, increase
the focus on big innovations and optimise the balance between
short- and long-term projects.
Unique products with proven benefits
Our R&D teams focus on creating distinctive new products with
proven benefits that meet consumer needs and help add Vitality
to Life.
Knorr Stockpot bouillon uses patented jelly technology. It looks
natural, smells delicious, melts naturally into dishes and has a rich,
authentic taste. Containing no preservatives or colourings, it was
first launched in China and has recently been launched in Europe.
Our anti-dandruff shampoo Clear delivered steady market
share gains compared to the previous year in markets from
Brazil to the Philippines. Thanks to our superior technology,
Clear’s ability to destroy dandruff-causing microbes makes
the scalp healthier and prevents dandruff from returning
if the shampoo is used frequently.
And we put our nutritious Blue Band margarine within reach
of low-income consumers in Africa by developing an affordable
single-serve sachet that keeps the product fresh even at high
ambient temperatures.
Innovation also makes a vital contribution to our sustainability
agenda. For example, in 2008 we made important strides in
establishing verifiable environmental metrics and reducing the
weight of our packaging, helping to decrease the overall impact
of our portfolio.
Unilever is a global leader in research and development, believing
that powerful vitality-based innovations are crucial to delivering
sustainable growth.
www.unilever.com/signal
White teeth, White Now
Our scientists share best practice and
knowledge across product categories.
The ground-breaking White Now
toothpaste, launched under the Signal
brand in seven European countries,
is the first whitening toothpaste with
an instant effect.
It transfers optical-effect technology
developed by our laundry team to
the field of oral care, using a blue
pigment to make yellow teeth
appear whiter. Signal White Now
exceeded its sales targets and
will be rolled out in a number
of additional countries in 2009.
6 000 +
R&D professionals
in one unified
organisation
Unilever Annual Report and Accounts 2008 9