True Value 2014 Annual Report Download - page 9

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TRUE VALUE 2014 ANNUAL REPORT 7
PARTNER
PLAN
REMODEL
GROW
THE TIME IS NOW
MAKING IT EASIER THAN EVER TO REMODEL
DTV: lower cost, more flexibility Our Destination True Value (DTV) format is the
proven path to accelerated growth and critical to remaining relevant in today’s
rapidly changing, increasingly competitive retail environment. We completed a
full review of DTV in 2014 and have made it more flexible and cost eective than
ever. The time to remodel is now. We’ll help you every step of the way.
Growth is at the heart of the plan. We’ll grow together through more
and better stores, products and assortments; more eective pricing and
greater brand awareness.
Many more stores We’re assisting members with planning new branches and helping
new members choose store locations with a sophisticated tool for analyzing trade area
dynamics to select the right sites for success.
The right products at the right price We are leveraging a revamped line review process
to create a variety of new, fresh and locally relevant assortments, priced just right for
your market.
Investing in brand awareness We are dramatically increasing our investment in building
awareness among “Young Achievers,” an important consumer group that will be key to
member growth over the next decade.
International growth We are improving our international capabilities with targeted
investments that make True Value easier to do business with and contribute to increased
buying power for us all.
OR GROWTH
“ This is about
growing. Together.”