True Value 2014 Annual Report Download - page 22

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20 TRUE VALUE 2014 ANNUAL REPORT
Second-generation hardware retailer
Agencia La Mundial was founded in 1964 by
Kenny’s parents; he and his wife Jenny have
run the business since 1998. “Since becoming
a co-op member,” he says, “True Value has
helped us invest steadily to transform the
business from a traditional over-the-counter
retailer to a modern DTV format.”
A fire can’t kill the passion When fire
destroyed the main store, distribution
center and central oce in 2009, Kenny and
his family wasted no time rebuilding and
reorganizing, an eort that strengthened
the business and culminated in being the
international winner of the Best Hardware
Store in Town award in 2013.
A three-part future plan With True Value’s
help, Kenny developed a three-part plan for
the future—improve eciency, expand and
grow—and today the company employs 800
people and operates well-lit, modern, female-
friendly stores oering expanded assortments
that include housewares and appliances. “My
passion is constant innovation,” Kenny says.
“I’m always looking for that edge to take the
business to the next level.”
La Mundial True Value
Investment in a full complement of True Value programs that includes DTV
has helped member Kenny Yuja’s business thrive in Honduras since joining
the co-op in 2006, growing to its current size of eight stores and two
distribution centers.
MEMBER PROFILE
“WE LOVE INNOVATION.
KENNY YUJA, LA MUNDIAL TRUE VALUE CONSTANT I