True Value 2014 Annual Report Download - page 6

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4 TRUE VALUE 2014 ANNUAL REPORT
A PASSION FOR
Our strategy for engagement. We are launching
multiple initiatives to encourage and support the
active involvement of everyone associated with our
organization. The goal: to create a more eective,
more consumer-relevant True Value.
ENGAGEMENT
Marketing Analytics
Communication
Retail Excellence
Vendor Engagement
Education
Associates at
Stores & TV Co-op
Suppliers
Retailers
Consumer
IMPACT AREAS KEY INITIATIVES
Wilco’s TJ Coulson with Kenny Sutton