True Value 2014 Annual Report Download - page 29

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TRUE VALUE 2014 ANNUAL REPORT 27
Stronger together True Value Foundation’s
vision is to help the co-op and its members
make a greater dierence by uniting behind
one shared purpose: helping children thrive.
That’s important to our key target consumer,
the Young Achievers, whom market studies
have shown to prefer shopping with merchants
that actively support the community.
Joining forces with Boys & Girls Clubs of
America (BGCA) We’re expanding our 30-
year relationship with the Boys & Girls Clubs
of Chicago into a national partnership aimed
at facilitating active working relationships
between True Value retailers and local clubs.
More members partnering with this strong, well-
established organization in their communities
will maximize our collective impact.
Brighter walls, brighter minds Research has
linked well-maintained school environments
to improved learning in children. Through the
Painting a Brighter Future Program, we have
awarded grants of free paint to hundreds of local
schools since the program’s launch in 2009.
Hands-on help, one new home at a time
At Fall and Spring Reunions, True Value
members, associates and suppliers work on a
Habitat for Humanity® project. The co-op and
its suppliers also donate truckloads of tools
and other supplies after each Reunion for
resale at Habitat’s ReStores®.
TRUE VALUE FOUNDATION
Passion with purpose
True Value Foundation’s community programs, now with a unified focus on
children, help create an emotional connection with your customers.
THE BGCA PARTNERSHIP IN ACTION
SCARECROWS, KIDS AND COMMUNITY:
IMPACT IN LAWRENCE, KANSAS
Cottin True Value of Lawrence, Kansas, joined forces with the Lawrence Boys & Girls Club and
other local groups to make a dierence, participating in a scarecrow auction to raise funds for
community organizations. BCGA members made scarecrows for the event, with great results for
all—True Value gained visibility, kids got creative for a cause and BGCA benefited from a portion
of the funds raised.