True Value 2014 Annual Report Download - page 26

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24 TRUE VALUE 2014 ANNUAL REPORT
A key supplier and partner With a name
that’s synonymous with quality and durability,
Milwaukee Tool has long been a key part of
True Value’s power tool oerings. “We provide
the co-op with a very wide range of products,”
says Shad Hansen, Milwaukee Tool VP of Sales.
“The full-line catalog, in fact.”
More than quality tools Access and
knowledge are key success factors in a highly
competitive industry and channel. “Oer more
expertise, be more available,” is what Shad tells
us when asked about where he looks for the
edge. “It’s not just the sale we’re after. We want
to build trust.” That availability is key to True
Value promotion planning, both at the co-op
and local store levels.
Category growth through product innovation
Milwaukee Tool looks for opportunities to
grow the category with new products that
oer better, faster alternatives to conventional
ways of getting a job done, such as turning
a traditionally manual tool operation into a
portable tool operation. An innovative new
Milwaukee Tool product that provides value for
our customer is a win-win for everyone—and
the definition of great partnership.
SUPPLIER PROFILE
Milwaukee Tool
2014 Supplier of the Year Milwaukee Tool is a long-time partner in True
Value success. Its premier product quality, dedication to service, focus on
innovation and collaborative culture make it a valuable participant in all
three pillars of our strategic plan.
“OUR PASSION IS DESIGNING
NEW TOOLS T
SHAD HANSEN, MILWAUKEE TOOL
Mike Hartzheim, Tool/Model Maker,
Milwaukee Tool