True Value 2014 Annual Report Download - page 24

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22 TRUE VALUE 2014 ANNUAL REPORT
Serving rural customers for three
generations Wilco is a farm cooperative with
three divisions: agriculture supply, petroleum
and farm stores. The original store was
founded in the 1930s—today it is a growing
enterprise built for ecient expansion.
“We maintain a model designed for easy
replication,” says COO Sam Bugarsky.
“That makes management and growth much
more ecient.”
Large format competing with big box
The farm stores serve the general public and
members in standardized 20,000sf footprints
with five signature departments that include
branded True Value hardware. Wilco’s 15
stores compete with national big-box retailers,
local hardware stores and the latest market
entrant—an aggressive 1,400-location national
farm store chain.
Ready to compete Wilco is up to the
challenge. They opened three new locations
in 2014, with plans to open one more in 2015
and another in 2016. “True Value is part of the
‘secret sauce’ of our success,” says Sam. “Their
support programs and strength in farm and
ranch merchandise categories really benefit
Wilco. We would not be growing at our current
rate without the brand.”
MEMBER PROFILE
Wilco Farm Stores
Based in Mount Angel, Oregon, Wilco is a farmer-owned cooperative
whose history dates back to the 1930s. Growth through acquisition over
the years resulted in a split relationship with True Value and another
national hardware brand. Wilco chose us.
22 TRUE VALUE 2014 ANNUAL REPORT
“TRUE VALUE IS ONE OF OUR
SAM BUGARSKY, WILCO FARM STORE SECRETS T
Wilco COO Sam Bugarsky, left, with colleagues
TJ Coulson and Will Barnhart and True Value’s
Kenny Sutton and Doug Bissell