Trend Micro 2014 Annual Report Download - page 18

protection of mixed environments of physical, virtual and cloud servers to protect data in cloud
environments. We will provide security products and services for virtualization and cloud
environments, and not only traditional PC but also any new internet devices which become diversified.
For accelerating digitalized business and society, and for protecting user's life, Trend Micro group
will strengthen further information security solution in the true digitalization framework to
continue to advance business relationships with our partners. To provide comprehensive and great
certainty solutions, our group will keep working just as hard as ever in mainly 3 fields: Cloud and
Virtualization, cyber Attacks, and Consumerization. Moreover, we have a plan to offer visualization
solutions which add another dimension to security future. In addition, for achieving our vision: A
world safe for exchanging digital information. As threat defense experts, our group will advance as
an innovative company with forefront of security technological development and provide ongoing
optimum solutions to protect the living environment of customers.
(4). ISSUES TO DEAL WITH
In the computer security industry which our group belongs to, there have been two competitors with
gaining a respectable degree of market share in the U.S. In addition to our direct competitors, a
major operating system software vendor has also entered into the security market. Moreover, recently
M&A or acquisition from other industries and new entries, etc. have been encouraging market
competitions both domestic and overseas. Such a consolidation and new entries are now too fluid to
foresee the future direction of this business and their presence in the computer security market will
make the competition in the market more intense.
In response to such intense competition, we are enhancing our wide range of technologies to better
combat the latest web threats, which evolve from day to day, through a number of acquisitions. With
those a series of acquisitions and organically grown technology, Trend Micro has taken the lead over
other competitors in creating cloud based security solution. Since 2009, Trend Micro Smart Protection
Network is at the core of Trend Micro products and services.
The past information society has been developed by digitalizing any mechanism including business
process and social structure human kind had created in the long history. Now, the Internet of
Everything (IoE), as the framework to create new value through communication with one another by
various gadgets and devices on the networked connections, and digital technology such as mobile,
cloud computing, social media, and big data are predicated on future IT innovation. Under this
prediction, variable business models and new social structure will be developed from every field as
manufacturing, retail distribution industry, money and banking, service business, agriculture,
healthcare, and social-infrastructure, etc. in near future.
As the true digitalization progresses in the business field and the society, information security
risks also increase at an accelerated pace. As the property value of big data which enterprise has to
continued growing, the cyber crimes aim to it is increasing. It will be concerned the possibility of
emergence unprecedented cyber attacks by IoE, mobile, or cloud technology.
We will continue to concentrate management resources on developing original, high-performance
solutions that address customer pain points faster than the competitors. At the same time, we will
continue to pursue long-term growth with a stable financial foundation, strengthen our commitment to
users, as well as develop marketing campaigns that target customer needs and customer buying
behavior.
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