Southwest Airlines 1997 Annual Report Download - page 7

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7
SOUTHWEST AIRLINES CO. ♥ FIVE SYMBOLS OF FREEDOM
For the second year in a row, Southwest was rated at the top in terms of
quality service in the Airline Quality Rating study, conducted annually by
the W. Frank Barton School of Business at Wichita State University and
the University of Nebraska at Omaha. Southwest also ranked number one
in Money magazine’s first rating of the major United States carriers in
1997, which was based on safety, price, ontime performance, baggage
handling, and Customer Service.
And, finally, since the beginning, Southwest has been dedicated to
People: our Employees and our Customers. Fortune magazine recently
named Southwest as the best company to work for in America. And for
our seventh straight year, we had the best Customer Satisfaction record
of any major United States airline, based on statistics published by the
Department of Transportation.
“WHEN I PLEDGE MY ALLEGIANCE TO THE UNITED STATES OF AMERICA, I
SILENTLY ADD MY ALLEGIANCE TO SOUTHWEST AIRLINES. THIS IS MORE
THAN A COMPANY, IT IS A CRUSADE.”
Elizabeth P. Sartain
Vice President -People