Southwest Airlines 1997 Annual Report Download - page 25

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25
SOUTHWEST AIRLINES CO. ♥ FIVE SYMBOLS OF FREEDOM
TRIPLE CROWN SERVICE IS MORE THAN A
SLOGAN, IT IS A BENCHMARK. SOUTHWEST HAS
WON FIVE ANNUAL TRIPLE CROWNS — NO. 1 IN
ONTIME ARRIVALS, BAGGAGE HANDLING, AND
CUSTOMER SATISFACTION.
Southwest Airlines is the only airline that has ever won the annual Triple
Crown — #1 in Ontime Arrivals, Baggage Handling, and Customer
Satisfaction among all major airlines, as published in U.S. Department of
Transportation consumer reports.
When Southwest won an unprecedented fourth consecutive annual Triple
Crown in 1995, Chairman Herb Kelleher issued his famous “Gimme Five”
challenge:
“If you earn a fifth annual Triple Crown, I’ll paint the name of every person
in this Company on a Boeing 737.”
We did. And he did. Behold Triple Crown One, a signature salute to the
25,000+ Employees who made this fifth win possible and retired the Triple
Crown trophy. True to his word, Herb painted everyone’s name onboard
this high-flying tribute to our Southwest Spirit.
If Herb gives us yet another challenge, let’s just say that he’d better have
an extra plane in the hangar and his paintbrush handy.
“IF THERE’S ONE THING I’VE LEARNED ABOUT OUR INCREDIBLE SOUTHWEST
EMPLOYEES, IT’S NEVER GIVE THEM A CHALLENGE UNLESS YOU’RE
PREPARED TO PAY THE PIPER...OR IN THIS CASE, PAINT THE PLANE.”
Herbert D. Kelleher
Chairman, President, and Chief
Executive Officer