Southwest Airlines 1997 Annual Report Download - page 22

Download and view the complete annual report

Please find page 22 of the 1997 Southwest Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 58

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58

22
SOUTHWEST AIRLINES CO. ♥ FIVE SYMBOLS OF FREEDOM
Our future commitment to Boeing’s Next-Generation 737-700 will
significantly contribute to our ability to remain the lowest cost producer in
the airline industry, which will, in turn, allow us to continue introducing low
fares to many new U.S. cities. This new aircraft model also has the
capability to fly quieter, faster, farther, and higher and carries the same
type rating as the rest of the 737 family.
This increased commitment to our baseline growth beyond 1998
(approximately ten percent per annum in 1999 and 2000) affirms our
pledge to bring safe, affordable, quality service to many more Americans
allowing them to go, see, and do things never before dreamed possible.
While we are temporarily limited to a six to seven percent increase in
capacity in 1998 due to Boeing’s recent production delays and a tight
aircraft market, we still plan to add two new cities in 1998. Most
importantly, our goal is to generate annual earnings growth of at least 15
percent through our continued focus on cost control and increased
revenues.
“PEOPLE ALWAYS WANT TO KNOW WHERE WE’RE GOING NEXT. THE ANSWER
IS ALWAYS THE SAME: WE’RE GOING WHERE THE FREEDOM TO FLY WILL
MAKE A DIFFERENCE TO THE CITIES WE SERVE.”
John G. Denison, Executive
Vice President–Corporate Services