Southwest Airlines 1997 Annual Report Download - page 3

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3
SOUTHWEST AIRLINES CO. ♥ FIVE SYMBOLS OF FREEDOM
SOUTHWEST AIRLINES IS A SYMBOL OF
FREEDOM. SINCE 1971, OUR LOW FARES HAVE
GIVEN MILLIONS OF AMERICANS THE FREEDOM TO
FLY. FROM OUR FLAG TO OUR OPEN SEATING,
FROM OUR ALL-JET FLEET TO OUR DECLARATION
OF FREEDOM, OUR SOUTHWEST SPIRIT
ILLIMUNATES OUR PAST, GUIDES OUR PRESENT,
AND FORGES OUR FUTURE.
SOUTHWEST AIRLINES CO. is the nation’s low fare, high Customer
Satisfaction airline. We primarily serve shorthaul city pairs, providing
single class air transportation, which targets the business commuter as
well as leisure travelers. The Company, incorporated in Texas,
commenced Customer Service on June 18, 1971, with three Boeing 737
aircraft serving three Texas cities – Dallas, Houston, and San Antonio. At
yearend 1997, Southwest operated 261 Boeing 737 aircraft and provided
service to 52 airports in 51 cities throughout the United States. Southwest
has the lowest operating cost structure in the domestic airline industry
and consistently offers the lowest and simplest fares. Southwest also has
one of the best overall Customer Service records. LUV is our stock
exchange symbol, selected to represent our home at Dallas Love Field,
as well as the theme of our Employee and Customer relationships.