Southwest Airlines 1997 Annual Report Download - page 16

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Please find page 16 of the 1997 Southwest Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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16
SOUTHWEST AIRLINES CO. ♥ FIVE SYMBOLS OF FREEDOM
In today’s fast-paced society, Customers demand not only low fares but
flexibility and convenience as well. That is why our extensive route
system, frequent flights, and uncongested airport selection are so
important, especially in such a highly competitive industry. Although we
serve only 52 airports, we have 2,300 flights per day. The average
number of daily departures per airport is approximately 44, providing
maximum convenience and flexibility to our valued Customers.
Not coincidentally, our desire to offer convenient, frequent flights at
convenient, uncongested airports meshes well with our desire to operate
efficiently. Scheduling frequent flights with minimum ground time at
efficient airports contributes to the highest productivity in the industry and,
in turn, the lowest operating costs.
“SOUTHWEST’S FREQUENT FLIGHTS ARE AS FUNDAMENTAL TO OUR
SUCCESS AS LOW FARES. SO IF YOU MISS A FLIGHT, CHANCES ARE GOOD
THERE WILL BE ANOTHER ONE DEPARTING WITHIN THE NEXT HOUR OR SO.”
Gary A. Barron, Executive Vice
President -Chief Operations Officer