Southwest Airlines 1997 Annual Report Download - page 5

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5
SOUTHWEST AIRLINES CO. ♥ FIVE SYMBOLS OF FREEDOM
At present, we anticipate devoting approximately one-third of our 1998
incremental capacity to opening two new cities and the other two-thirds to
augmenting service levels in our existing markets.
Our People have made Southwest Airlines an enjoyable and exciting
place to work, filled with an immense feeling of pride in accomplishment,
by them and for our nation. Every new city that Southwest enters — from
Providence to San Diego and from Seattle to Tampa — immediately
experiences enormous increases in air travel for both business and
personal reasons. The air service provided by our People frees
Americans to move about their country; enshrines Southwest as a Symbol
of Freedom for the United States; and honors our People as our industry’s
foremost Freedom Fighters. Fortune magazine, after an extensive survey
and evaluation, recently pronounced Southwest Airlines the “best place to
work for in America.” Our People make it that way: they do well for
themselves through doing good for others. I salute their humanistic and
altruistic spirits — their goodness that has led to greatness.
Most sincerely,
Herbert D. Kelleher
Chairman, President, and
Chief Executive Officer
February 1, 1998