Southwest Airlines 1997 Annual Report Download - page 13

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13
SOUTHWEST AIRLINES CO. ♥ FIVE SYMBOLS OF FREEDOM
As the launch customer of the 737-700 and the largest operator of 737s in
the world, our agreement with Boeing provides us with lower capital costs.
In addition, the -700 is expected to be quieter, more fuel efficient, and
more easily maintainable than its -300 counterpart, which will result in
lower maintenance and fuel costs.
We also have many other efforts underway in all areas of the Company to
improve productivity and reduce costs.
Only the People of Southwest could produce such a banner year. They
are warm, caring, compassionate individuals who are willing to do
whatever it takes to bring the freedom of flight to their fellow Americans.
They have built a unique and powerful Culture that is the envy of
corporate America. In every respect, our Employees are the very best,
which is the reason we are one of the most successful carriers in the
domestic airline industry today.
“THERE’S A CERTAIN SOUTHWEST SPIRIT THAT REFLECTS EVERYTHING WE
STAND FOR, EVERYTHING WE STRIVE FOR. IT IS OUR GUIDING PRINCIPLE,
OUR COMMON GOAL, OUR FIERY FLAME OF FREEDOM.”
Colleen C. Barrett
Executive Vice President -Customers