Shutterfly 2013 Annual Report Download - page 6

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exceptional customer service. Tiny Prints makes it easy for customers to connect, keep in touch and
transform life’s joys into lasting impressions.
Wedding Paper Divas offers stylish and personalized save the dates, wedding invitations, thank you
cards, bridal invitations and more — all designed by leading artists in the industry. Unlike most
stationery brands, which simply provide a something-for-anyone offering, Wedding Paper Divas works
with talented artists all over the country to translate the hottest new trends into perfectly unique
products. Regardless of style or budget, Wedding Paper Divas offers better-than-boutique service with
one-on-one design and etiquette expertise from wedding stationery specialists. Wedding Paper Divas
uses the highest quality paper and offers a promise of complete satisfaction.
Treat is an online destination where customers can create one-of-a-kind personalized greeting cards
from an iPhone or any computer in minutes. Treat is all about customizing, personalizing and making
standout cards that could only come from our customers. Our cards offer a more personal and
meaningful alternative to store-bought greeting cards, giving customers the power to add their
sentiments and photos. Treat’s reminder service makes sure customers never miss a birthday, anniversary
or important milestone. Treat is fun and easy to use, but most importantly, it helps connect customers
with all the people in their lives in a truly personal way.
ThisLife is a new service that gathers and organizes your photos and videos so you can easily find,
share and enjoy them anywhere. Its smart technology includes facial recognition, search functionality
and easy photo importing. With ThisLife, it’s easy to manage your photos and find just the ones you
want to turn into Shutterfly photo books, cards and gifts.
MyPublisher is where you can create custom photo books, share great memories and tell your story
using your photos. We have a variety of book sizes for any occasion from our smallest Mini Books and
Pocketbooks to our larger Classic Hardcovers and Deluxe Hardcovers. MyPublisher allows you to
create, customize and share all your favorite moments. You are the author of this story, so tell it the best
way possible, in a MyPublisher photo book.
BorrowLenses is a premier online marketplace for high-quality photographic and video equipment
rentals. This service includes great gear selection, exceptional customer service and dependable and
convenient shipping and pick-up options.
We generate the majority of our revenues by producing and selling professionally-bound photo books,
greeting and stationery cards, personalized calendars, other photo-based merchandise and high-quality
prints ranging in size from wallet-sized to jumbo-sized 20x30 enlargements. We manufacture most of these
items in our Fort Mill, South Carolina, Phoenix, Arizona and Elmsford, New York production facilities. In
2013, we entered into leases for new facilities in Shakopee, Minnesota and Tempe, Arizona which are
expected to be operational in 2014 and 2015, respectively. By controlling the production process in our own
production facilities, we are able to produce high-quality products, innovate rapidly, maintain a favorable
cost structure and ensure timely shipment to customers, even during peak periods of demand. Additionally,
we sell a variety of photo-based merchandise that is currently manufactured for us by third parties, such as
calendars, mugs, canvas prints, mouse pads, magnets, and puzzles. We generate substantially all of our
revenue from sales originating in the United States and our sales cycle has historically been highly seasonal
as we generate more than 50% of our total net revenues during our fiscal fourth quarter.
Our high-quality products and services and the compelling online experience we create for our
customers, combined with our focus on continuous innovation, have allowed us to establish premium
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