Sharp 2009 Annual Report Download - page 41

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Selling, general and administrative (SG&A) expenses
were ¥510,311 million, and the ratio of SG&A expenses
against net sales increased from 16.7% to 17.9%. SG&A
expenses included advertising expenses of ¥67,259
million and employees’ salaries and other benefits of
¥115,917 million.
As a result, operating loss amounted to ¥55,481 million
(operating income of ¥183,692 million in the prior year).
Other expenses, net of other income was an other
net loss of ¥148,658 million.
Loss before income taxes and minority interests
amounted to ¥204,139 million (income before income
taxes and minority interests of ¥162,240 million in the
prior year). Net loss for the year was ¥125,815 million (net
income of ¥101,922 million in the prior year). Net loss per
share of common stock was ¥114.33.


Sales in the Consumer/Information Products segment
decreased by 16.8% over the prior year to ¥1,906,589
million. Operating loss amounted to ¥33,769 million (oper-
ating income of ¥79,218 million in the prior year).
Sales in the Electronic Components segment
decreased by 13.8% to ¥1,520,162 million, while
operating loss amounted to ¥23,975 million (operating
income of ¥104,363 million in the prior year).

In Japan, sales decreased by 17.7% over the prior year to
¥2,421,705 million and operating loss amounted to
¥74,552 (operating income of ¥144,502 million in the prior
year). Although sales of solar cells fared well, sales of LCD
TVs declined as a result of sharply lowered prices, despite
an increase in units sold. Sales of mobile phones fell sig-
nificantly following the slowdown in the domestic market.
In the Americas, sales decreased 22.8% to ¥446,275
million and operating loss amounted to ¥1,057 million
(operating income of ¥7,444 million in the prior year).
Sales of LCD TVs declined as a result of sharply lowered
prices and foreign currency exchange effects, despite an
increase in units sold. Sales of small- and medium-size
LCD panels also went down.
In Europe, sales decreased by 22.1% to ¥430,572
million and operating income amounted to ¥7,395 million
(operating income of ¥11,280 million in the prior year).
Sales of small- and medium-size LCD panels were down
and sales of LCD TVs declined as a result of sharply low-
ered prices and foreign currency exchange effects,
despite an increase in units sold.
Operating Income (Loss)/Net Income (Loss)
(billions of yen)
Sales*1
(billions of yen)
Operating Income (Loss)*2
(billions of yen)
200
100
0
–100
07
–200
08 090605
2,500
2,000
1,500
1,000
500
07
0
08 090605
120
80
40
0
07
–40
08 090605
nn Operating Income (Loss)
nn Net Income (Loss)
nn Consumer/Information Products
nn Electronic Components
nn Consumer/Information Products
nn Electronic Components
*1 Including intersegment sales *2 Before elimination of intersegment trading
Information by Business Segment
