Royal Caribbean Cruise Lines 2006 Annual Report Download - page 2

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Our Business
Royal Caribbean Cruises Ltd. is the world’s second-largest cruise company operating 34 cruise ships with approximately 67,550 berths.
We operate three brands in the cruise vacation industry: Royal Caribbean International, Celebrity Cruises and Pullmantur Cruises, and are
joint-venture partners in Island Cruises.
• Royal Caribbean International operates the largest number of berths of any cruise line in the world, delivering the “wow” to 3 million
guests per year in the contemporary and premium segments of the industry. Hallmarks of the brand include friendly and engaging
service, state-of-the-art cruise ships, family programs, entertainment, health and fitness, and energizing onboard and shoreside
activities designed for guests of all ages. Royal Caribbean’s current 20-ship fleet will be joined by
Liberty of the Seas
in 2007,
Independence of the Seas
in 2008, and two Project Genesis ships in 2009 and 2010.
• Celebrity Cruises offers comfortably sophisticated, upscale cruise experiences with highly personalized service, authentic five-star dining,
and extraordinary attention to detail. Celebrity is the top-rated premium cruise line by Condé Nast Traveler readers in the “World’s Best
Large Ships” category of the February 2006 Cruise Poll. The current nine-ship fleet will be joined by
Celebrity Solstice
in 2008,
Celebrity Equinox
in 2009, and
Celebrity Eclipse
in 2010.
• Pullmantur Cruises is a Madrid-based cruise and tour operator that has two primary businesses, cruises and tour operations. Pullmantur
operates five cruise ships in Europe and Latin America serving the contemporary cruise vacation segment. Its tour operations sell
land-based travel packages to Spanish guests, including hotel and flights primarily to Caribbean resorts, and sells land-based travel
packages to Europe aimed at Latin American customers.
• Island Cruises, Royal Caribbean’s joint venture with First Choice Holidays PLC, offers itineraries designed to attract guests from the United
Kingdom and Brazil. Island Cruises’ two-ship fleet is composed of the
Island Escape
and
Island Star
, and serves the contemporary cruise
vacation segment in Europe and South America.
Our cruise ships operate on a selection of worldwide itineraries that call on approximately 310 destinations. In conjunction with our cruise
vacations, we offer pre- and post-cruise hotel packages, including fully escorted premium land packages. Combined, our brands carried more
than 3.6 million passengers in 2006. Our seven ships on order have an additional capacity of approximately 26,550 berths.
Our common stock is listed on the New York Stock Exchange and the Oslo Stock Exchange under the symbol RCL. Our headquarters are
located in Miami, FL, U.S.A., and we have approximately 43,000 employees worldwide.