Ricoh 2011 Annual Report Download - page 30

Contributing to the sustainability of human
society and the global environment
As a good corporate citizen, the Ricoh Group is committed
to making meaningful contributions to the creation of a
sustainable society based on the belief that environmental,
social, and economic objectives are not incompatible. We
aspire to go beyond simply responding to changing societal
needs in a timely and appropriate fashion to becoming part of
the solution of a wide range of urgent issues, such as global
warming, overpopulation, economic inequality, poverty,
food and water shortages, and scarcity of energy and other
resources, just to name a few. To this end, the Ricoh Group is
working to develop innovative technologies and new business
models that can meet social needs and help create a better
society. We are engaged in these initiatives together with our
stakeholders, including our customers, business partners,
and shareholders and other investors, in the hope that our
corporate-level activities will serve as a catalyst for broader
innovations across society.
The RICOH Way—the foundation of every aspect of
our business
The RICOH Way, which comprises our founding principles (“Love
your neighbor, Love your country, and Love your work”) and
Management Philosophy (Mission Statement, Vision Statement
and Values Statement), is the foundation of the Ricoh Group’s
management policy and strategy.
The Ricoh Group is striving to address the needs of various
stakeholders by undertaking global corporate activities in a
responsible and ethical manner. Keenly aware that our corporate
culture provides the disciplining framework for individual actions,
we will continue to maintain and enhance our culture by taking
appropriate actions based on the RICOH Way.
Examples of products and services that make a
difference in society
(1) Products and services that follow Color Universal Design
(CUD) principles to ensure the easy and differentiated
perception of color by all people
(2) Wheelchair-accessible MFPs with a detachable scanner and/or
an angle-adjustable operating panel
(3) Voice-activated MFPs
ECONOMIC
ENVIRONMENTSOCIETY
Triple bottom line
CSR Charter; Code of Conduct; Supplier Code
of Conduct
The Ricoh Group established the Ricoh Group CSR Charter
and the Ricoh Group Code of Conduct in 2003 to ensure the
Group fulfills its responsibility to society through every aspect
of its operations. In addition, the Ricoh Group Supplier Code of
Conduct, which the Group’s suppliers are expected to comply
with and monitor their performance against, was formulated
in 2006.
Sustainability
Increasing corporate value with a three-pronged focus on society, environment, and economy, the
Ricoh Group actively pursues sustainability in its business operations.
Sustainability
Integrity in corporate activities ISO 26000: Fair operating practices
ANNUAL REPORT 201129
Shareholders Customers Business partners Society
External stakeholders
RICOH
Management Plan Ricoh Quality/Ricoh Brand Benefits Code of Conduct/CSR Charter
Our founding principles: “The Spirit of Three Loves”
Mission Statement Vision Statement Values Statement
The RICOH Way