Ricoh 2011 Annual Report Download - page 11

Results of the 16th MTP and Future Challenges
In the fiscal year ended March 2011, we were unfortunately unable
to achieve the expected business results.
In the three years since the launch of the 16th Mid-Term
Management Plan (16th MTP) in April 2008, we have faced a range
of business difficulties due to drastic changes in the external
environment, including the world economic downturn triggered by
the world financial crisis in 2008, the economic crisis in Europe in
2009 and the Great East Japan Earthquake that took place in 2011.
Moreover, we were badly affected by substantial adverse changes
in foreign exchange rates.
Amid these hardships, the Ricoh Group has embarked on
structural reforms to drastically streamline our organizational
structure and operational processes, while pressing forward with
strategic investments for future growth.
We recognized the need to increase Ricoh group synergy, improve
efficiency in existing business, concentrate on new growth areas,
and make a commitment to innovation as the new challenges that
we should meet toward the future. These challenges indeed provide
Ricoh with new opportunities to achieve further growth. We will
miss none of these opportunities, in order to achieve further growth
under the 17th Mid-Term Management Plan (17th MTP) we started
in April 2011.
In the 16th MTP, we worked to reform our business structure
based on the following five key strategies: 1) becoming No. 1 in the
target business areas, 2) reinforcing and accelerating sustainable
environmental management, 3) promoting RICOH Quality, 4)
creating new growth areas, and 5) building a strong global brand.
In particular for “becoming No. 1 in the target business areas,”
we have maintained the largest share* in the Japanese, American,
and European markets for color and monochrome MFPs. Also
for the RICOH Pro C900/C901 series, which we released in the
production printer market as a strategic model, we won the world’s
No. 1 share, capturing up to 49%* of the middle segment. This
achievement in the production printer market provides proof that
we have established a strong base for this business, and one might
say it is our major achievement during the three years.
As for “creating new growth areas,” we are taking steps toward
full-scale global growth in the new service business, including
Managed Document Services (MDS) and IT services. In addition,
we were able to launch new businesses to provide new value to
customers, such as the projection system business, the unified
communication system business, and the eco solution business.
* Ricoh figures
Please outline the results of the 16th Mid-Term
Management Plan completed in March 2011.
Specifically what achievements have
you accomplished in the 16th MTP?
What issues have emerged from
the 16th MTP?
Q1
Q3
Q2
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