Ricoh 2011 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2011 Ricoh annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 38

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38

ANNUAL REPORT 2011 12
Customers, in particular those in developed countries attribute
more importance to the quality of service than ownership of
equipment. Recently customers have been required to reduce
their total cost of ownership (TCO), and their needs for workflow
improvement have been increasing. This means more business
opportunities for us.
The Ricoh Group has a full lineup of products, including MFPs,
laser printers, and production printers. We will increase our market
share by providing more services to customers, making full use of
our highly competitive global sales and service network.
Specifically, we will expand MDS and IT services on a global scale.
In the fiscal year ended March 2011, total sales of MDS and IT
services increased by 15% year on year (in local currency) and we
will continue to achieve a two-digit sales increase in this rapidly
growing business field. By the fiscal year ending March 2014, we
want to triple sales of the MDS business to 300 billion yen. Also for
IT services, we have been expanding business size mainly through
the sales of a packaged product named “BB pack” in Japan and are
starting the global expansion of the business.
We acquired IKON in 2008, which has greatly contributed to
the expansion of our global MDS business. In order to further
enhance our global MDS system, we will invest a total of 26 billion
yen in infrastructure improvements over the next three years
while introducing successful examples across the board and
strengthening the technological base. Moreover we will continue
to enhance the structure for the expansion of the service business,
including the IT services business, by such measures as acquiring
external resources.
Please describe the background to accelerating transformation
to service business in developed countries.
What measures will you implement and what targets
will you pursue to expand the services business?
How will you go about strengthening
the services business?
Q8
Q9
Q10
<Accelerating transformation to service business>