Porsche 2003 Annual Report Download - page 82

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78
assembly areas so that trainees can have earlier access to
practical experience with vehicles. The training is specifically
designed to provide trainees and Porsche students with op-
timum career qualifications. Once again, students achieved
very good results in the final examinations, and numerous
trainees received commendations and prizes.
Extremely positive feedback resulted in PC courses once
again being offered to industrial staff during the period under
review. More than 750 employees have so far taken part out-
side working hours in free training courses for the “PC and
Internet driver’s license”.
Porsche Expertise for China
There were further developments in international human
resources management standards. Targeted temporary work
placements for professionals and executives promoted the
sustained transfer of knowledge between Group companies
and individual specialist areas as well as facilitating the
development of Porsche expertise at new plant locations. In
addition, short-term placements in subsidiary companies
permitted talented junior staff and trainees to acquire deeper
insights into the structure of the entire Group.
During the period under review, experienced sales executives
made their first visit to China to support the creation of a
dealer network there and establish Porsche sales and market-
ing standards in the increasingly important Chinese market.
Continued Success of Older Employees’
Part-time Work Scheme
In the year under review, the quota of 120 part-time positions
for employees nearing retirement age agreed by the Executive
Board and the works council was completely filled. The
scheme provides for jobs to be refilled in good time, ideally
by taking on trainees for an indefinite period, since this pro-
cedure facilitates the transfer of knowledge between older
workers and the younger people succeeding them, who gain
new career perspectives as a result.
894 Porsche employees have signed a contract of this type
since the introduction of the part-time employment scheme
The Porsche workforce’s willing-
ness to achieve high levels of
performance, which was again
evident during the start-up phase
of the new 911, is one of the
foundations of the company’s
exceptional success.
Attractive Employer for New Generation of Academics
Surveys and poll rankings show that Porsche remains one
of the most attractive employers in Germany for upcoming
academics. In a survey published in August 2004 in the
magazine “Wirtschaftswoche”, prospective engineers and
students of economics placed Porsche fourth in the popularity
rankings. The study's conclusion was that a strong brand
makes for good positioning. This assessment also demon-
strates that targeted university marketing and the promotion
of particularly talented students by the “Pole Position”
internship program is paying dividends.
The company also promoted prospective new recruits in
another area. Following the positive experience gained in
recent years, Porsche further extended its cooperation with
the university careers center “femtec GmbH”, a company
established by the Technical University of Berlin and the Euro-
pean Academy for Women in Politics and Business. In order to
recruit the best young female engineers, Porsche once again
provided employment placements in the year under review for
many “femtec” interns from well-known technical universities.
Successful Introduction of New Occupational Profiles
On July 31, 2004 Porsche employed 196 technical/industrial
trainees and 13 commercial trainees. In addition, there were
20 students who successfully completed a diploma course in
electrical engineering, information management or industrial
engineering under a training contract concluded between
Porsche and the Stuttgart Career Academy.
During the period under review, three new occupational profiles
were introduced into the technical training scheme: vehicle
mechatronics engineer specializing in car technology, vehicle
mechatronics engineer specializing in vehicle communications
technology – these being the new occupational designations
for vehicle mechanic and vehicle electrician respectively – and
vehicle interior trimmer. The innovations should ensure that
skilled workers receive improved training in accordance with
changed requirements in professional practice, particularly
with regard to essential knowledge in the electrical systems
and electronics areas. The workshop in the training center has
been reorganized accordingly, with the aim of providing more
Employees 2003 ⁄ 04