Pioneer 2015 Annual Report Download - page 5

Pioneer has designated the following as key themes of its growth strategy toward becoming a leading
Comprehensive Infotainment company.
The following is an introduction to growing the “connected car business.”
In the field of information services, Pioneer is
strengthening its telematics services using probe
information and the cloud, including its full-scale
entry into the commercial-use vehicle business in
Japan. We are also increasing our analysis capabili-
ties for big data and developing map data in the
ASEAN region to offer our information services
globally. In addition, we are leveraging the strength
of our proprietary map data to create a high-precision
map, and are participating in JARI’s development of
“danger prediction technologies,” commissioned by
Japan’s Ministry of Economy, Trade and Industry, to
establish a solid position in anticipation of the coming
age of automated driving.
In terms of peripheral devices, we are leveraging
our expertise related to user interfaces of hard-
ware. We will also strengthen our development and
production capabilities for key modules and devices,
including head-up displays (HUD) that project aug-
mented-reality (AR) information beyond the windshield
and OLED lighting that comprise the area around the
driver, while in areas where Pioneer does not have a
presence, like sensing devices, we will enhance our
comprehensive strength through alliances and M&As.
To further strengthen our position as a leading com-
pany for car AV products, we are quickly addressing
changes in the market for hardware, enhancing
smartphone and cloud linkage, and pursuing open
platform operating systems to integrate car AV
and navigation models, to promote and popularize
connected function-ready equipment linked to infor-
mation services and peripheral devices.
Pioneer foresees the dissemination of connected cars with advanced information processing capabilities to achieve a
comfortable space inside the vehicle by connecting with the cloud. We are using our strengths in the three key
elements of information services, peripheral devices, and hardware to develop a connected car life market.
Key themes of growth strategy Information services
Peripheral devices
Hardware
Map data
AR HUD unit
Growing the
connected car business
Developing a connected car life market
– First create a market by offering consumer-market products
– Expand product line to the OEM and commercial markets
Growing the
OEM business
Expand business with existing accounts
Acquire new global accounts
Strengthen speaker business
Pursuing challenges in
emerging markets
Cultivate business for compact cars and cars without
pre-installed car audio products
Developing a connected car life market through growing
the connected car business
Pioneer’s strengths Measures going forward Targeted direction
*1 Probe: Information such as vehicle’s tracking data
*2 JARI: Japan Automobile Research Institute. Pioneer is participating in the development of “danger prediction technologies” being carried
out by JARI, commissioned by Japan’s Ministry of Economy, Trade and Industry.
*3 ADAS: Advanced Driver Assistance Systems: Advanced systems that support driving by assisting the driver from a safety perspective
Peripheral
devices
Hardware
Alliance with
NTT DOCOMO, INC.
Strengths related to map, hardware,
and peripheral devices
Acquire technological development capabilities to
Establish position for automated driving
Promote and popularize connected
function-ready equipment
that can be linked to information services
and peripheral devices
Strong global share
and brand
Has both car AV and
car navigation
HUD, OLED lighting,
audio products
Strengthen technological development for safety and reliability
Pursue alliances with various institutions (JARI,*2 etc.)
Strengthen alliances with IT companies
Integrate car AV and car navigation models
by using open platforms
Strengthen areas related to interfaces and ADAS*
3
Use alliances for cameras and other sensing devices
Group company’s
map data
Create map data in ASEAN region
Established joint venture with MappointAsia
Create detailed map data
Business alliance with NTT GEOSPACE CORPORATION
Information
services
Consider alliances and M&As to
Acquire related technologies
and expertise
Strengthen big data analysis capabilities
Business alliance with Treasure Data Inc. of U.S. Establish platform in ASEAN region
Use business model created in Japan
Global development
For more information on the strategies listed in the above, please see “Measures to strengthen information services” on p. 08.
Cloud services using
probe*
1
information
Rearview mirror telematics unit
06 Pioneer Corporation Annual Report 2015 07
Pioneer Corporation Annual Report 2015