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2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 (Plan)
Net sales 755.0 797.1 774.5 558.8 439.0 457.5 436.8 451.8 498.1 501.7 487.0
Operating
income (loss) (16.4) 12.5 9.2 (54.5) (17.5) 15.8 12.5 6.0 11.2 7.8 8.0
02
10
04 14
12
18
5916
17
Contents
Group Philosophy
“Move the Heart and
Touch the Soul”
A New Pioneer Begins with You
Corporate Vision
Spread the smiles. Feel the vibes.
Share the passion.
Pioneer engages you anytime,
anywhere.
Corporate Governance
Research and Development
Corporate Citizenship and Environmental Preservation Activities
Management
Financial Section
General Information on SharesReview of Operations
Annual Report 2015
To Our Stakeholders
Special Feature: Business Strategies
2015
70.9
%
Ratio of Car Electronics
sales to consolidated
net sales
2007
44.9
%
2008
48.3
%
2009
52.2
%
2010
56.8
%
2011
55.5
%
2012
62.0
%
2013
69.2
%
2014
69.9
%
Global financial
crisis
Withdrawal from plasma display business
The Great
East Japan
Earthquake
Note: Effective from scal 2009, the year ended March 31, 2009, Pioneer has changed its basis for preparing consolidated nancial statements from
U.S. generally accepted accounting principles (GAAP) to Japanese GAAP. Consequently, gures for scal 2008 have been restated based on
Japanese GAAP. For scal 2006 and 2007, gures prepared and reported in the past based on U.S. GAAP are shown.
Years ended March 31
(Billion yen)
2016
(Plan)
76.9
%
Aiming to be the car electronics
industry’s leading company for
“Comprehensive Infotainment”
The car electronics industry is undergoing major transformations. Accordingly, Pioneer is concen-
trating management resources in Car Electronics and implementing a new growth strategy, aiming
to be a leading company for “Comprehensive Infotainment” that creates comfort, excitement, safety
and reliability in vehicles.
Ratio of segment sales
to consolidated net sales
Others
Car Electronics
2006
43.8
%
Ratio of Car Electronics
sales to consolidated
net sales
Transfer of home AV
and DJ equipment businesses
01
Pioneer Corporation Annual Report 2015