Pioneer 2015 Annual Report Download - page 4

With a substantial business scale in both the OEM and consumer markets, our ability to create synergies be-
tween these two markets is a major strength of Pioneer. To build on these strengths, in the OEM market, where
further growth is expected, we are using our proprietary expertise and customer loyalty and the ability to create
solutions that we have built in the consumer market, with the aim of being a key supplier that automakers and
mega-suppliers consider essential.
In the consumer market, we will continue to hold the “DNA of being the first company to create and promote
the world’s first, cutting-edge value,” which is our biggest strength, to lead the car electronics industry in creating
new markets and providing new value.
With our operating environment undergoing major
changes, we have realigned our business portfolio to
make the most effective use of limited management
resources, with a view toward how best to maintain
growth going forward. Under our new structure, we
are concentrating resources in the Car Electronics
businesses and related areas, and have transferred
the home AV and DJ equipment businesses.
We are also focusing on the new businesses of
OLED lighting and medical and health care-related
devices, and are efficiently cultivating these busi-
nesses through alliances with strategic partners.
Aiming to be a key supplier in the OEM market, and a leader
in providing new value in the consumer market
Realignment of the business portfolio
Pioneer’s operating environment is entering a period of major transformation.
We expect continued growth in sales in the automotive industry, led by emerging countries, and developed
countries are seeing advances in the incorporation of information technology in cars, with an emphasis on
automated driving, safety, and reliability. The car electronics industry is also entering a period of major transfor-
mation in terms of technology as well as customer value. Such examples include the integration of navigation
functions and audio-video functions to enjoy music and video on information terminals in cars, and a move to open-
platform operating systems resulting from the full-fledged entry of major IT companies into the automotive market.
As the developer and manufacturer of the world’s first consumer-market car navigation system, Pioneer
has been at the forefront of developing an information services business for cars, with map information services
provided by its map software subsidiaries, Smart Loop*1 to support comfortable driving by avoiding traffic jams,
and the Mobile Telematics Center that is a cloud platform for cars. These strengths place us in a highly advanta-
geous position for the coming age of automated driving.
Using these strengths, we aim to deliver an experience of comfort, excitement, and safety and reliability
in vehicles. This includes integrating various information services that can be used by connecting cars to net-
works and information from vehicles, drivers, and passengers to generate optimal information for the drivers and
passengers by using Pioneer’s proprietary technologies, offering such information through an optimal interface
inside the vehicle, combining peripheral devices and hardware.
Furthermore, by adding an element of Pioneer’s unique strengths in entertainment, we aim to be a leading
Comprehensive Infotainment*2 company that delivers new value in vehicles.
OEM Consumer market
Essential to automakers and
mega-suppliers
Promoting the worlds first,
cutting-edge value proposals
in the connected car life market
Key supplier Cost competitiveness
and reliable quality
Providing
brand value
Synergies
Leader in providing
new value
*1 Smart Loop: Pioneer’s proprietary information network service for hardware
*2 Infotainment: Information + Entertainment; services that provide information in an enjoyable way
Areas other than
car electronics
Accelerate selection and
concentration
New areas
Car electronics
OLED lighting
Medical and health care Car AV terminals
Car speakers
Cloud services
Car electronics
Car navigation systems
New proposal-based
products
Car electronics-related
Map software
Factory automation systems
Other businesses
HighLow
・
Expand under growth strategy
・
Further enhance profitability
Growth
markets
Mature
markets
Growth
potential
Profitability
・
Improve earnings structure
・
Promote penetration
Quickly commercialize
Business Strategies
Targeted future position
Creating comfort, excitement, safety and reliability in vehicles
Aiming to be a leading company in
“Comprehensive Infotainment”
Special
Feature
Experiencing comfort, excitement,
safety and reliability in vehicles
Information services Peripheral devices Hardware
04 Pioneer Corporation Annual Report 2015 05
Pioneer Corporation Annual Report 2015